Spring is more than the changing of seasons. It’s a sign of new life – trees and flowers are blooming, baby animals are born and take their first steps, and thankfully, the sunshine and warmer temperatures reappear. It’s like a breath of fresh air after being cold and smothered in layers all winter.
For us as a marketing and advertising company, spring also means fun Pantone colors to use in our marketing efforts for clients. Each year, Pantone chooses a color to be a snapshot of the latest trends we see in our culture. This color sets the mood and attitude for how the year will flow in the design and fashion world. This particular year, the color choice is spring itself. We have been reminded of the Pantone colors of the year as spring comes alive. Continue reading