April 26th, 2018

Effective marketing requires clear communication between you and your agency. As one of the marketing companies Denver and Fort Collins businesses rely on, we do our best to ensure that is the case with all our clients. We’ve found that being on the same page with terminology is crucial.

Common Marketing Jargon

Marketing, like any discipline, has its own unique vocabulary. To ensure that you and your marketing company are in sync, it’s a good idea to be familiar with these common terms:

  1. Analytics. This is the study of data or statistics produced by some aspect of your marketing efforts. For example, you might analyze the traffic to your website.
  2. Algorithm. In marketing circles, people most often talk about search algorithms. These are the rules the search engines use to decide what order webpages are displayed in for a particular search term or phrase.
  3. B2B / B2C. These acronyms mean “business to business” and “business to consumer.” They indicate your primary sales focus.
  4. Bounce rate. This is a measure of how frequently visitors to your website leave after viewing just one page. You want your bounce rate to be low.
  5. Content marketing. In content marketing, you develop relationships with potential customers by providing them with free, informative materials. This is as opposed to trying to win their business by providing them materials focused on your product’s features and benefits.
  6. Curated content. This is marketing content that you did not produce yourself. Rather, you have found it and are sharing it with proper credit given to the author.
  7. Customer journey. How does a person go from being a prospect to a customer? This term refers to that process.
  8. Evergreen content. Some marketing content has a limited “shelf life.” For example, pieces related to a recent event. Evergreen content is not dated in any way and remains relevant for months or even years to come.
  9. Funnel. A marketing funnel or sales funnel is a series of interactions. It is designed to lead a potential customer to the point where they make a purchase.
  10. Keyword. A keyword is a particular word or phrase that describes the contents of a Web page, and communicates to search engines what types of searches the page is most relevant to.
  11. KPI. This acronym refers to “key performance indicators.” These are data points on the way to achieving an objective.
  12. Lead nurturing. This is the concept that in order to earn a person’s business, you have to gently encourage them to engage with you over a period of months or years.
  13. Marketing-qualified lead. If a potential customer expresses interest in your offerings and your marketing team believes they are a viable prospect, they are considered to be marketing-qualified.
  14. Organic traffic. This is website traffic that comes to your site from a search engine as opposed to another means such as clicking on a paid ad or a social media link.
  15. SWOT. A SWOT analysis is an organized list and analysis of your business's greatest strengths, weaknesses, opportunities, and threats.
  16. USP. This is an acronym for “unique selling proposition.” It refers to the factors that differentiate your company from your competition. Also, the term “value proposition” conveys the same idea.

Your Lingo, from A(-Train) to Z

Communication is, of course, a two-way street. At A-Train, we’ve helped companies in a wide range of markets reach their sales goals. Along the way, we’ve learned to speak their industry language like a native. This familiarity benefits them and each new customer in that industry who comes on board. If you are in a vertical we’ve not served before, you can trust that we’ll get up to speed quickly.

To learn more about our offerings as one of the marketing companies Denver turns to for game-changing creative, strategy and support, contact us today!