The age-old question, “If a tree falls in a forest and no one is around to hear it, does it make a sound?” has relevance for your website as well. Rephrased for the digital age, the question might be, “If your website is on the internet and nobody knows it’s there, does it help your marketing?” The answer, of course, is an unequivocal “No.”
In fact, with the vast majority of web searchers never going past the first page or two of results, your website really isn’t helping you much if it’s ranked anywhere after that. This is why the concept of search engine optimization (SEO) is so important. As a leading Colorado-based SEO and full-service marketing agency, we tell our clients that by earning a higher ranking, you are effectively earning more business.
Does SEO Still Matter?
The internet and the tools used to organize and navigate it change constantly. Because the concept of SEO has been around as long as there have been search engines, people tend to wonder if it is still relevant. It absolutely is, and here are some of the reasons why:
It still works.
Google and the other search engines continually change the algorithms for ranking websites nearly every day. And while that means more work for you in trying to understand and adapt to what’s changed, it’s work that pays off with a higher position and more site visitors.
Your competitors are investing in it.
You may be tempted to throw up your hands and surrender when new ranking factors are discovered. It’s a common reaction! But if you do, your competitors who are willing to keep working at SEO will leave you behind.
It’s cost-effective.
Compared to the cost of other digital marketing like pay-per-click (PPC) ads, SEO is cheap. It costs you the time and effort you put into creating compelling content for your website, optimizing it for mobile, etc., but it’s money well spent.
It translates to a better user experience.
The steps you take to make your website appealing to the search engines also make it interesting and intuitive to your customers and prospects. So working on SEO produces twice the payoff. You get more eyes on your site and you keep people there longer when they visit. What’s more, your efforts are likely to increase conversions as well.
Helping Organizations Get Noticed
SEO is one of the oldest tricks in the digital marketing book. But it’s still one of the most effective. At A-Train, we’ve got expertise and experience in SEO strategy. Backing up that claim is our Google Partner status, a number of digital certifications, and a long list of satisfied clients who have entrusted us with the task of ensuring their website gets noticed. To learn more about what our SEO experts can do for you, contact us today!