VetDC is a cutting-edge startup focused on finding anti-cancer therapies for companion animals. The company takes pharmaceuticals that produced positive results for humans in clinical trials but were shelved for various reasons and assesses their efficacy in treating cancer in pets. VetDC came to A-Train for guidance on how best to connect with its veterinarian and pet owner audiences.
Messaging Consistency is Key
When rolling out and later maintaining a brand, it’s critical that it is applied consistently across all communications channels. A-Train ensured that VetDC’s new visual identity is used properly everywhere it appears — from brochures to website to ads — and that it effectively carries the twin messages of science and hope.
When it comes to search rankings for terms like “canine lymphoma,” the competition is fierce, especially since educational and government entities benefit from the default domain authority given to them by Google. Even so, A-Train was able to create digital and content strategies that have helped VetDC achieve Page 1 organic rankings on a number of key terms. This, paired with the new website design A-Train created, help ensure VetDC is recognized as a leader in their field.