Effective Communication and FDA Compliance
When marketing an FDA-approved product, there are a number of requirements that must be met (the use of all caps in the TANOVEA-CA1 product name is one example). A-Train collaborated with VetDC to develop creative and effective strategies for promoting TANOVEA-CA1 that stayed within FDA guidelines.
Materials Addressing Distinct Motivations
VetDC’s need to explain the benefits of TANOVEA-CA1 to stakeholders in the veterinary community as well as to pet owners meant that A-Train had to develop materials that shared many design and messaging elements but had unique aspects as well. Veterinarians looking for information on issues like efficacy and the impact on a clinic’s operations, and families searching for reassurance in the wake of a canine lymphoma diagnosis, both got what they needed in VetDC’s new collateral.
A Multichannel Approach That Maximizes Impact
A-Train created a multichannel marketing strategy focused heavily on cost-effective digital tactics for driving traffic to the company’s website but also including more traditional aspects such as attending trade shows and maintaining visibility with veterinary trade associations.