High Standards in Construction and a Brand to Match
People in Colorado are familiar with Brinkman Construction. The successful builder’s trailers are visible at sites up and down the Front Range. When the company launched a separate entity simply called Brinkman that focuses on development, investment and real estate management services, it needed the new venture to have its own unique identity.
People, Place, Prosperity: Building the Brinkman Brand
Brinkman’s goal is to do exceptional work that has a positive impact in three areas: people, place and prosperity. A-Train captured those pillars of the organization’s success in its new logo as part of a brand development initiative. The company was pleased that this approach delivers the added benefit of encouraging team members who see the logo throughout their day to “live the Brinkman values.”
An Informative Website to Share Brinkman's Vision
Every new Brinkman community has its own distinct website. But, the company wanted a main site to educate visitors about what the organization stands for and the positive impact its projects have on residents and tenants, investors, and their local area. A-Train created an elegant web presence that is informative, visually appealing, and easy to navigate.
Meeting a Builder’s Elevated Expectations
A cornerstone of Brinkman’s success is that it develops high-end projects for stakeholders who expect the properties to be of exceptional quality. Brinkman expected nothing less of A-Train’s branding and website work, and was not disappointed.