Content curation involves finding, organizing, and displaying information on a particular topic or area of interest. Companies that use a content marketing strategy can take advantage of curated content to augment their own content creation efforts. As all of the leading Denver marketing agencies will tell you, a mix of original and curated content will help you build a loyal audience.
7 Content Curation Considerations
Follow these guidelines to get the most out of your content curation efforts:
- Always give proper credit. Let’s be clear: content curation is not stealing or plagiarism. Rather, it should be seen as the helpful sharing of content created by others. That said, you must clearly indicate the author of any material that you share with your audience. And, if an author requests that their material not be shared, you must respect that request.
- Curate from a variety of content types. Your audience will take the greatest interest in your curated content if you give them variety. Companies new to curation may think it always involves the sharing of written materials, but you can use any type of material — video, infographics, audio recordings, you name it!
- Add your perspective. When you select a piece of content to share, it should be something you find interesting or informative. Telling your audience what you like about it provides them with helpful context and also brings the attention back to your company.
- Provide a sample only. When you curate content, give your audience a sample of another’s work, not the entire piece. Ideally, the curated material should highlight some aspect of your own original work.
- Look to others in your ecosystem first. One of the best places from which to curate material is your business partners, vendors, etc. For example, a printer might look to the Denver marketing agencies with which it does business. Not only can you be sure you’re providing information your audience will find relevant, you’ll also be doing a favor for the author who will, hopefully, do the same for you one day.
- Track a piece’s performance. You should monitor how your audience receives any piece of content you put out, whether it includes curated material or not.
- Be a taker, and a giver. If others approach you about using content that you’ve created — or simply use it and indicate you are the author — you should give them your blessing unless you have a compelling reason not to. What goes around comes around!
Making Use of the Amazing Content Out There
With so much great content available in the world, you’d be foolish not to take advantage of some of it periodically. And, your audience will thank you for it. Have questions about how to integrate content curation into your outreach efforts? As one of the leading Denver marketing agencies, we can answer them. Contact us today!