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Marketing and advertising – it’s not exactly what Mad Men portrayed it to be – especially these days. Over the … Read More
“[Brand equity is] the value of a brand. From a consumer perspective, brand equity is based on consumer attitudes about … Read More
It's true – we're paper nerds, and we wanted to share our knowledge with you! You likely know the difference … Read More
This year's A-Train valentine was all about how far we've come and the special place we've watched grow alongside us—Fortlandia! … Read More
Get helpful insights from industry professionals and step up your marketing game. Includes industry trends, reports, and observations from our team and mental health clients.