SERVICES: DIGITAL MARKETING PLATFORMS
There are thousands of different channels, or digital marketing platforms, where you can run your digital ads and promotions. Our professional digital strategists focus on the ones that give you the broadest reach for any budget.
Digital Display
- The most widespread advertising online, for good reason
- When done right, display is incredibly effective in generating clicks and traffic
- Animated HTML5 ads provide visual interest and drive results
Native Advertising
- A specialized version of display
- Native ads are created in real time to match the look and feel of the website where they appear
- Average 3x the click-through rate (CTR) of traditional display
Facebook & Instagram
- A great place to to target based on user interests and behaviors
- Facebook offers several ad types and placements beyond the users’ news feed
- Introduce and engage new audiences to your product, service, brand or message
Video Pre-roll & OTT
- Create brand recognition and recall while connecting emotionally
- “Pre-roll” ads run before an individual video, such as on YouTube
- “OTT” (over-the-top) ads run like commercials on streaming video: think Hulu and ROKU®
Mobile Conquesting
- Target ads to smart phones based on location
- Extremely targeted: e.g. advertise to repeat visitors to a specific store
- Overlays online and offline behaviors
Geo-targeting
- Target a specific place or during or after an event, like a convention center or concert
- Target specific neighborhoods or other “geo-fenced” areas
- Focus all the way down to specific households based on a traditional mailing list
Paid Search
- Pay-per-click (PPC) search engine ads served based on the keywords used to search
- Capture people who are specifically looking for providers like you
- More sales-oriented because consumers are closer to a buying decision
Search Engine Optimization (SEO)
- The “organic” side of search: results show up below the ads and are more likely to be clicked
- We also optimize your Google My Business listing, driving Google Map Pack results
- Includes reputation management: monitor, respond to and encourage positive reviews
Live Chat
- Digital marketing clients have access to affordable live chat services
- Includes live trained agents available 24/7 to offer customer service and generate leads
- Visitors prefer to interact with businesses via chat!
