5 Tips for Saying More with Your Email Signature Block

Denver marketing agency - email

As a full-service Denver marketing agency, our job is to help you get eyes on your product and service offerings. We do that in a number of ways, including by crafting an effective marketing strategy, updating your branding, creating advertising campaigns, enhancing your social media presence, etc. However, another very simple way to get some attention is by adding information and links to your email signature block.

People are curious by nature, whether they are interested in the content of your email or not, they’ll often scroll down just to see the name and title of the person contacting them. This gives you an excellent opportunity to try for a second time (i.e., in addition to the info in the body of the email) to get them to engage with you.

Great Ways to Get Them to Click

Here are some things you can do to entice recipients into taking the next step and clicking a link in your email:

  • Tempt them with a new piece of marketing content. That infographic, case study or e-book you recently collaborated on with your Denver marketing agency may be just what your recipient was looking for. So, provide a link to a page where they can learn more about it and download it if they are interested. The beauty of offering it to them in this passive way is that they won’t feel like you’re pushing it on them. Rather, it’s just there for the taking if they want it.  
  • Provide information on an upcoming event. When and where is your user conference this year, or that “meet and greet” you are coordinating? Here, again, provide a link to a page with more details. And, don’t limit yourself to your company’s events. You can let recipients know about any gathering you think they might be interested in (an event sponsored by one of your business partners, for example).
  • Use an interesting stat as a tantalizing tease. For someone even remotely interested in your offering, a teaser like “New research shows that users of our product cut their energy bills by a staggering percentage. Learn more.” is almost impossible to resist.
  • Announce a discount or incentive. Everybody loves hearing that they can save some money. A note in your signature block is a subtle way to let them know.
  • Invite input. Customer feedback not only helps you improve your operations, the fact that you asked for it shows customers and prospects that you are working hard to meet their needs. So, provide a link to a survey or a comment form.

A Great Use for Otherwise Wasted Space

As a leading Denver marketing agency, we emphasize to our long list of clients that every little bit of awareness and attention from prospects helps. Making good use of your signature block is just one example. Give us a call to find out how we can help you meet your marketing objectives.

Working to Top the Long List of Advertising Agencies in Denver

Advertising Agencies In DenverThere are many ways to get your marketing message in front of your target audience. In fact, it seems like there’s a new technique being touted or a new platform being launched every time you turn around. If a novel approach proves to be effective, we quickly become fluent in it and begin incorporating it in the marketing plans we create for our clients. But when it comes to communicating your value proposition, there’s no arguing the effectiveness of tried-and-true paid advertising. As a company that’s been immersed in it for nearly two decades, we’re among the most experienced and respected advertising agencies in Denver.

Effective Advertising Across all Channels
It is rare today that a company can achieve success by advertising in just one medium. That’s why we’ve developed and we’ve maintained broad advertising expertise across all channels. From print (yes, print advertising can still be effective if properly executed) to digital, we have done, and will do, it all. That includes keeping up with the latest best practices in paid search and online display advertising.

Regardless of what medium you choose, we provide the full spectrum of services:

  • Ad creation and theming
  • Ad placement
  • Adwords-certified support
  • Landing page optimization
  • Traffic goals and conversions
  • Analytics reporting

When it comes to digital, our “inbound marketing” team is Google AdWords certified to maximize the effectiveness of your paid search engine listings, digital display ads, remarketing, and paid social media ads. We never lose sight of the twin goals of driving relevant traffic to your site while achieving the lowest possible cost-per-click.

And when visitors arrive at your site, they’re welcomed with strategically crafted messaging and a customized design optimized for producing conversions. Whether your campaign is focused on getting prospects to call, submit their contact information, or make a purchase, we know how to prompt that action. Our comprehensive services and extensive experience make us somewhat unique when it comes to advertising agencies in Denver.

It Starts with the Message
No ad — no matter how well placed — will perform if the message it’s conveying isn’t clear, concise, and compelling. If you don’t put time and effort into what you’re trying to say, you’re simply throwing money away. Our award-winning team of designers, writers, and strategists understand how the synergy between colors, images, and words can produce a persuasive and memorable message that moves a prospect to action. We like to say that our expertise is in getting people to stop (difficult in an ever-busier world), think, and act.

Are You Comparing Advertising Agencies in Denver?
If you’re looking for a Denver advertising agency that can help you ensure that your spend is effective, demographic-driven, and value-focused, we encourage you to take a look at our portfolio. We’ve helped generate impressive results for some outstanding companies. How can paid advertising help you reach your target market? Give us a call and let’s talk about your objectives.

Looking For A Marketing Agency In Denver?

Marketing Agency In DenverKeys to Finding a Great Marketing Agency in Denver
When you’re looking for a great marketing agency in Denver, you will have no shortage of firms eager to get your business. In fact, the sheer number of options can be a little intimidating. What should you look for in a firm? How will you know if you’re trusting your work to the right agency?

In our experience, two of the characteristics that tend to be good indicators that you’ll have a positive experience with a marketing agency in Denver are a comprehensive portfolio of services and a long track record of success.

The Advantages of a Full-Service Marketing Agency
Marketing agencies tend to fall into one of two categories when it comes to their capabilities: Full-service firms and specialists. While there’s nothing wrong with working with a specialist, there are advantages to collaborating with an agency that offers a comprehensive portfolio of services. The biggest of them is that while projects may start with a very narrow focus, quite often the stakeholders realize that expanding the scope can help them grow their revenue. In that scenario, continuing to work with an agency that understands their business, their market, and their objectives just makes sense.

Consequently, a good question to ask when looking for a marketing agency in Denver is, “What services do you offer?” Ideally, the reply will include:

  • Branding
  • Messaging
  • Marketing Strategy
  • Graphic Design
  • Public Relations
  • Web & Digital Media
  • Social Media
  • Advertising
  • Video

Now, if you’ve poked around on our website at all, you’ll see that these are the services we offer – and that might make this post seem a little self-serving. However, having been in business for nearly 20 years, we’ve received a tremendous amount of feedback from our clients on what they need from an agency, and we are, of course, happy to oblige.

And that two decades in business leads us to…

Reasons to Look for Longevity
As you continue your search for a marketing agency in Denver, you should give some weight in your decision making to how long they’ve been in business. Firms in our area run the gamut from those that have been around for half a century or more to others where the ink is not yet dry on their business cards.

We certainly don’t want to knock the newcomers—they may have some great ideas—but there’s a lot to be said for working with an agency that has extensive experience, and has seen firsthand what works and what doesn’t. Of course, longevity is no guarantee that you’ll be happy with a firm’s output, but the fact that they’ve been able to keep the lights on for many years probably means they are doing a good job and earning lots of repeat business.

Streamlining Your Search
So, as you look for a marketing agency in Denver, be sure to get the details on what they do and how long they’ve been doing it. Those two data points can help you set your sights on a firm that can simplify your life by taking care of all your marketing needs and that is likely to be putting out great work for as long as you need them.