5 Tips for Saying More with Your Email Signature Block

Denver marketing agency - email

As a full-service Denver marketing agency, our job is to help you get eyes on your product and service offerings. We do that in a number of ways, including by crafting an effective marketing strategy, updating your branding, creating advertising campaigns, enhancing your social media presence, etc. However, another very simple way to get some attention is by adding information and links to your email signature block.

People are curious by nature, whether they are interested in the content of your email or not, they’ll often scroll down just to see the name and title of the person contacting them. This gives you an excellent opportunity to try for a second time (i.e., in addition to the info in the body of the email) to get them to engage with you.

Great Ways to Get Them to Click

Here are some things you can do to entice recipients into taking the next step and clicking a link in your email:

  • Tempt them with a new piece of marketing content. That infographic, case study or e-book you recently collaborated on with your Denver marketing agency may be just what your recipient was looking for. So, provide a link to a page where they can learn more about it and download it if they are interested. The beauty of offering it to them in this passive way is that they won’t feel like you’re pushing it on them. Rather, it’s just there for the taking if they want it.  
  • Provide information on an upcoming event. When and where is your user conference this year, or that “meet and greet” you are coordinating? Here, again, provide a link to a page with more details. And, don’t limit yourself to your company’s events. You can let recipients know about any gathering you think they might be interested in (an event sponsored by one of your business partners, for example).
  • Use an interesting stat as a tantalizing tease. For someone even remotely interested in your offering, a teaser like “New research shows that users of our product cut their energy bills by a staggering percentage. Learn more.” is almost impossible to resist.
  • Announce a discount or incentive. Everybody loves hearing that they can save some money. A note in your signature block is a subtle way to let them know.
  • Invite input. Customer feedback not only helps you improve your operations, the fact that you asked for it shows customers and prospects that you are working hard to meet their needs. So, provide a link to a survey or a comment form.

A Great Use for Otherwise Wasted Space

As a leading Denver marketing agency, we emphasize to our long list of clients that every little bit of awareness and attention from prospects helps. Making good use of your signature block is just one example. Give us a call to find out how we can help you meet your marketing objectives.

Denver Marketing Company Says Content Consistency is Key

Content

You wouldn’t consider for a minute not making it to your client meeting on time. You’ll do whatever it takes to get that request for proposal out the door by the Friday deadline. Someone has asked for a product demo tomorrow? Of course you’re going to present it. Why is it that the content creation task you’ve been assigned has sat on the back burner for so long? At our Denver marketing company, we stress that in order for your content marketing strategy to be effective, you have to have commit to producing high quality materials consistently.

True, the connection between putting out a great piece of content and winning new business isn’t always obvious. But just like writing a dazzling RFP or performing a flawless demo is an important step in closing deals, so is attracting and engaging new prospects.

How to Ensure the Content Machine Keeps Crankin’

Here are some tips for keeping your busy coworkers on task when it comes to content:

 

Create and post a content calendar. Make a list of content creation tasks and their owners, and post it in a visible location. Yes, you’ll probably have an online task management process as well. However, drawing attention to the commitments that subject matter experts have made is a great way to ensure they follow through.

Provide public encouragement and thanks. Saying thank you in private to a coworker who has helped with a content creation project is great, but singing their praises in a group email or a large meeting is even better. Let people know that you understand they are busy and appreciate them taking the time to lend a hand. We like to do that often here at our Denver marketing company.

Help your helpers. In many cases, all a content creator needs is a little help getting started in order to produce great work. Try providing them with a template for their blog post. Or maybe point them to a website with great reference material for their white paper. These small assists can make a big difference. Everyone appreciates support when they are faced with a new task or one that isn’t naturally at the top of their priority list.

Follow up gently but regularly. Even when a person has the best of intentions it’s easy for a task to get delayed by other, more pressing concerns. While you don’t want to give the impression that you are “breathing down someone’s neck,” it’s good to ensure that your project stays on their radar. Often the best reminders come in the form of offers of assistance: “Hey Mike, let me know if you want to bounce some ideas off me for your blog post. I appreciate you taking the time!”

 

Keep the Content Coming!

What’s another way to ensure you’re producing high quality content on a regular basis? Working with a leading Denver marketing company like A-Train! From project management to graphic design to writing, we can be a valuable resource in helping you execute your content marketing strategy.

 

How We Differentiate As a Marketing Company In Denver

Denver Marketing CompanyWhat Sets Our Denver Marketing Company Apart
One of the keys to being successful in your field is the ability to differentiate your organization from your competitors. You want to show your target audience that you do things a little differently… that you march to the beat of a different drummer, so to speak. There are many marketing companies in Denver that will offer to help you with that. However, it makes sense to work with an agency that knows how to create differentiation because they do it for themselves.

At A-Train, we’re a Denver marketing company that’s been doing things a little differently for nearly two decades. In a field where maximizing output in order to maximize profitability is the norm, we take a decidedly different approach.

Values: Walking the Walk
While most marketing companies in Denver can tell you what their values are, it’s much easier to talk about them than to live by them. In a competitive space like ours, there are many forces pushing you to cut corners and take a short-sighted, highly templated, profit-centric approach to business. Opposing those forces and focusing on creating long-term value for clients using completely original creative work and strategy on every project takes grit and determination. But what we’ve found is that it’s very much worth it in the long run.

We certainly wouldn’t claim perfection in our goal of always adhering to our values. But, we’re proud of our record overall and keep those values front and center in our conversations with clients and with our team:

Sustainability
We’re not talking about being “green” here, though that’s important too! What we mean is that we want to focus on long-term, ongoing solutions that not only help our clients grow their businesses, but benefit the world as well.

Dignity
This is a commitment to valuing relationships over profits. We always put people first, and that includes, customers, vendors, industry peers, and staff members. Not surprisingly, when you focus on connections and collaboration, the profits tend to follow.

Stewardship
We’re dedicated to being aware of the affect our work has on the world around us both today and down the road.

Integrity
We believe it’s critical to be honest and open in our communication (both internally and with clients) and to deliver what we’ve promised when it was promised.

Creativity
Creativity is one of our values, and perhaps that should be “true creativity.” We never rehash and relabel old ideas. We strive to always produce work that is unique and inspiring. This is what sets us apart as one of the marketing companies in Denver.

Service
It’s a concept that some would say is old fashioned or antiquated, but we are here to serve—to serve our customers, but also to serve each other here at A-Train. We find that great things happen when you put the interests of others ahead of your own.

What Do You Value in a Marketing Partner?
If you’re looking for a Denver marketing company that has a unique, values-driven approach to business, we’re eager to talk with you about your upcoming projects. Whether that conversation ends with an agreement to work together or not, it’s always time well spent in our eyes.