Whether you use Facebook as part of your social media strategy or to stay in touch with family and friends, there are a number of new features available that you should be aware of. Like many marketing firms in Denver, we encourage our clients to get everything they can out of every social media platform that they use. We like to back up that advice with some helpful information about what the new functions are!
What’s New on Facebook?
Here are five new Facebook features we think you’ll find interesting:
- Powerful new insights from analytics. Facebook has long had highly accurate paid advertising measurement tools. Now, you can track Facebook page interactions such as shares and post reactions using omnichannel analytics for applications, websites, services, and bots. In addition, Facebook has rolled out a new Automated Insights tool powered by artificial intelligence (AI). So, as one of the top marketing firms in Denver, we will be getting great mileage for our clients from these features.
- Live streaming from your computer. There was a time when you had to use a tablet, smartphone, or camera setup with the Facebook Live API to stream. Now, you can use Facebook Live from your laptop or desktop computer. Admins can give other users the ability to stream to the page at any time by making them Live Contributors. You can also pin comments to the bottom of a Facebook Live broadcast to highlight important information for viewers. A download of streaming software is required.
- Personal fundraisers. Facebook has launched a new “personal fundraiser” feature that is available to users 18 and older in the U.S. It allows you to create a dedicated Facebook page that describes the fundraiser and shows a donation goal. They can then receive money through the site. Fundraisers can be created for six categories currently: medical bills, crisis and disaster relief, assistance for families after a death, education expenses, pets’ medical bills, and personal emergencies. All fundraisers undergo a review process.
- Facebook Stories. The new Stories feature is similar to options available in Messenger, Instagram, and Snapchat. Users can add videos and photos to their Story, which then appears in a bar at the top of their friends’ news feeds. Stories disappear within 24 hours
- In-app camera. Facebook’s new in-app camera lets users apply filters, masks, and frames to images. There are also “reactive” effects, which are things like snow that are added to a scene and that react to movement.
Bonus: How To Turn Off the Automatic Text Translation
For some people, the automatic text translation feature in Facebook is more of a hindrance than a help. So, if you’re one of those people, here’s how to turn it off:
- Sign in to Facebook and browse your news feed for a post written in a foreign language. If the post has already been translated, a link that reads “Automatically Translated” will be displayed at the bottom.
- Click on the Automatically Translated link to show the translation settings for the selected post.
- You can then choose between Never translate language and Disable automatic translation for language. With Never translate language, Facebook won’t offer to translate posts written in the selected language. If Disable automatic translation for language is selected, Facebook won’t translate posts written in the selected language, but it will still offer to translate them.
For Business or Pleasure, New Facebook Features are Always Interesting
There you have it! A quick Facebook roundup from one of the leading marketing firms in Denver. Have questions about how to leverage Facebook in your social media marketing? We’re happy to answer them. Give us a shout!
Storytelling… it’s one of the oldest and most effective forms of communicating information. Rattle off a list of impressive facts and figures about your offerings and your audience will likely have forgotten them five minutes later. But tell them a compelling story about how your services changed someone’s life and they’re sure to remember it weeks, months, even years from now. Storytelling can be especially powerful in behavioral health marketing.
Crafting Memorable Stories
Telling a story is easy. However, telling a story that resonates with your audience and impacts not just their brain but their heart as well — that takes a little more time, effort, and expertise. Here are some tips for crafting memorable narratives that stick with listeners:
- Know the story. It’s surprising how many organizations set out to tell their story or that of one of their clients without actually knowing the details. Ask 10 people within an organization to share its history or provide details about a particular event and you’ll get 10 very different versions. Before you try to tell your tale, be sure to do your research.
- Shape the story. You should never be dishonest with your audience. However, there’s nothing wrong with assessing the facts and choosing to focus on specific aspects. A good storyteller highlights the portions of a story that contain the most emotion. That feeling is what listeners latch on to.
- Understand your audience. As you think about how to shape your story, consider it from the perspective of your audience. For example, what are they excited about… afraid of… longing for? The first test we all do when deciding whether to stay tuned in to a speaker is to evaluate whether they are “speaking our language.” In your behavioral health marketing, you need to make it clear that you can relate to the listener’s joy and pain.
- Share the story internally. Before you tell your audience a story, it’s critical that you run it by key people (or better yet, everyone) in your organization. This does two things. First, it helps you confirm that the story is accurate. Second, it ensures that people who contact you based on the story get the same information from everyone on your staff.
- Publish and promote the story. Once you’ve crafted an engaging tale, be sure you’re doing all you can to get it in front of your audience. And that doesn’t mean just once. Effectively promoting a story (or any piece of content) means working continuously to get it exposure.
- Consider a sequel. Are there aspects of the narrative that you didn’t tell originally that would make a great Part II? Have there been recent developments that warrant a related piece? Sequels can be very effective and easier to produce given that they come with an established audience and an existing foundation.
What’s Your Story?
Storytelling is a strategy that is a perfect fit for behavioral health marketing. From anonymous characterizations of your clients to members of your skilled and dedicated staff, you’ve got unlimited raw material. If you’re looking for help in shaping that clay, give us a call. We’re a leading Denver-area marketing agency with nearly two decades of storytelling experience and a number of behavioral health clients. Let’s talk about how to share your tale.
If you’re like most people, you frequently have more tasks than there are hours in the day to complete them. It’s critical that we find a way to consistently put out a high volume of high-quality work. And since we can’t add more hours to the day, we have a set of strategies we use to get more out of those hours.
Great Ways to Get More Done
We’ve found that the key to productivity is having a strategy and sticking to it. Here are eight tips for getting more done:
- Plan your day. Block out 15 minutes before your workday starts to write down a list of the tasks you will complete today. Be optimistic, but reasonable. Put your highest priority tasks at the top of the list.
- The “New Day 90.” Spend the first 60-90 minutes of your day knocking off as many tasks as you can. Ignore your inbox, voicemails, and reading the headlines — just work. Being able to check the box on some key projects early in the day can eliminate some of your stress and set a positive tone for the rest of the day.
- Take breaks. Your body — in particular your brain — needs periodic breaks throughout your day to rest and recharge. Account for these breaks in your productivity plan. Keep them short, but insist on taking them even if things get hectic. It pays off in the long run.
- Learn how and when to decline work. We all want to do everything we can to help our coworkers and our company succeed. However, taking on more than you can handle is counterproductive. Be sure to say “No” if you are asked to add something to your list but just can’t do it.
- Take care of your body. The advice to get 7-8 hours of sleep, eat well, and exercise regularly doesn’t sound like a productivity tip. However, when your brain and body are rested, fueled, and ready to go, you’ll be surprised at how much more you can get done.
- The “Two Minute Rule.” We all have them… those quick tasks that get sent our way and can easily pile up. As these requests come in, use this standard: if it can be done in two minutes or less, do it now. If it can’t, add it to the productivity plan.
- Leverage productivity tools. There are a wide range of tools available for streamlining and automating tasks. Find the ones that work for you and make them a part of your workflow.
- Keep your desk decluttered. Having a neat, organized work area makes it easier to find what you’re looking for (saving you valuable time) and can help decrease your stress level as well.
Helping Companies Achieve their Marketing Objectives
As a respected marketing firm, we’ve earned a positive reputation for our productivity and creativity, and for helping organizations entice and engage their target audience to achieve outstanding results. Let’s talk about your marketing objectives and how we can assist you in meeting them.