Today, it’s hard to imagine a world with no internet. As a society, we rely on Google to tell us where we’re going (thank you, Google Maps – we truly would be lost without you). We log in to Facebook so we can feel connected to friends and family. And, we hop online to order flowers for that friend whose birthday is right around the corner. There’s no denying that most of us spend at least a portion of our day on the World Wide Web.
What does this mean for your business? It means that if you offer services or a product and people can’t find you online, there’s a good chance that they’ll go somewhere else to get what they need. But, getting found online entails much more than just creating a website. If you do have a website that’s optimized for mobile devices, give yourself a pat on the back. Now you should be asking, “What am I doing to market my website and my services?”
“I’ve learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel.”
– Maya Angelou
Marketing – like technology – is ever-expanding and evolving, which means finding ways to be relevant is always critical to success. The digital landscape has drastically changed how people access and respond to advertising, making it more difficult for brands and marketers to reach their target audiences. With so many platforms to use, it is easy for a message to become fragmented, and worse, ignored. So, how do you ensure that your message is seen, heard and evokes interest?
According to New Belgium’s website, Tour de Fat is a traveling celebration that seeks to increase awareness and participation in cycling as a sustainable form of transportation. The slogan ‘Bikes. Beer. Bemusement.’ harkens to the costumed parade that sees everything from human loofahs on tandems, to smurfs on tricycles and past presidents on fixies. The celebrations entail a morning parade (registration at 9 am, rolling start at 10 am) then music in Civic Center Park, as well as a 1,000 person dance contest and a slow ride race. Festivities are slated to wrap up around 4 pm, and it’s advised that if you are not participating, that you avoid Mountain Avenue between Laporte and City Park, as well as the general area surround Civic Center Park, due to various road closures.