Fast Food Mascots – They’re Back With a Vengeance, but Why?

Have you felt like you’re being watched lately? Like there’s someone in the shadows creeping on your every move? No need to worry – it’s probably just The King. He’s back, and this time, he brought friends.

Fast food giants – Burger King, McDonalds, and Kentucky Fried Chicken have all resurrected the brand mascots that we grew up with. And, they’ve been adapted for the times.

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Keeping Up With the Paper Chase

It’s true – we’re paper nerds, and we wanted to share our knowledge with you! You likely know the difference between toilet paper and paper towels, as well as copy paper. But, could you tell someone the difference between uncoated and coated, or linen, laid, smooth, and vellum? Better understand the nuances with this informative infographic!

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Data’s a Turn On, So Show Yours Off

Data Creation

Let’s face it – the Internet is a pretty overwhelming place. Last year, Google indexed 67 billion (yes, that’s billion with 9 zeros) web pages – a 15.5% increase over the year before. And between everything that happens daily, and all of the devices we use – smartphones, tablets, laptops, and desktops – our attention span is extremely short. So how do you help your content stand out in a way that it’s quickly read and easily digestible for your readers?

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Are Your Customers Feeling Pressured Subconsciously?


“So imagine you’re sitting at home watching television and suddenly a commercial will flash onto the screen, and a voice will say, ‘Wonka’s chocolates are the best in the world. If you don’t believe us, try one for yourself.’ And you simply reach out… and take it. How about that?”           – Willy Wonka

Willy Wonka wasn’t a mad man bent on entrapping young children with his idyllic candy factory. Actually, that’s entirely accurate, it’s basically the plot of the book, but the point is that Wonka was not a complete crackpot. He was, fundamentally, a behavioral scientist. He was a businessman, thinking strategically about how his audience accessed his product, and what barriers stood in the way of his target audience consuming his product. Willy Wonka, despite being a fictitious character, had a firm grasp of inhibiting and promoting pressures.

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