Holiday Greeting With a poem.

Here we are in holiday limbo, that week between Christmas and New Year’s. The stress of Christmas is past, and all that’s left is a quiet lull before the excitement of New Year’s Eve. Some of us may be working this week, but the pace is certainly more relaxed for those in the B2B world. It’s a nice week for most.


2009 was a tough year. Perhaps the toughest in recent memory. We hope we are not overly optimistic in forecasting that 2010 – and the next decade – will bear the fruit of the past decade’s struggles and lessons learned. We wish you all the best entering the New Year.


But before we put Christmas to rest, we’d like to share a poem with you. A-Train is not lack for talent, and that talent does not fit in molds. There was talk about writing a Christmas poem for “B-Sides” and our art director, Susanna, known for her stellar designs, banged out the following poem in quick time. Look for her verse in future issues of The New Yorker.


Happy holidays, safe travel and a prosperous New Year.



’Twas the Night Before Deadline


’Twas the night before deadline, and all through Old Town,

A-Train’s staff was scurrying, and rushing around.

Was our collateral delivered and handled with care?

Has the copy been edited? “Is it they’re, their or there?”


We checked punctuation and revised color proofs,

When out in the lobby, we hard the clatter of hooves.

Assuming it’s Matt, just bringing us beer,

We were shocked to find Santa, and a coupla reindeer.


Giving pro-bono work to non-profits in need,

We’ve tried to be charitable and help them succeed.

Since “Driving the Greater Good” is what we’re about,

Did we get on the list? Do you have a doubt?


“Don’t worry,” said Santa. “That’s not why I’m here.

I need a new image, before the end of the year.

Had a spat over toys with a corporate giant.

Now I need some PR; I’m here as a client.”


“No problem,” said Gretchen. “It’s what we do best.

Just give us your vision, and we’ll do the rest.

Research, marketing, PR and branding—

Your brand new campaign will be quite outstanding.”


So he sprang to his sleigh, but then thought later,

It might take less time to use the elevator.

Then we heard him exclaim, as he descended out of sight,

“Merry Christmas to all and to all a good night!”