There are no longer
any excuses for a
lackluster web presence
With web traffic expected to triple in the next five years, tomorrow’s successful businesses are updating their websites and online marketing today.
An effective website, more than just a collection of informative pages, offers a user experience that attracts prospects, converts leads, and retains customers. Our Fort Collins-based web design and development team delivers custom-designed websites that include easy-to-use content management systems, mobile-friendly “responsive design,” and come equipped with a suite of lead-generation and analytics tools tailored to your goals.
But a great website is just the beginning of what you need to stand out in the digital overload consumers experience every day. We go beyond designing and building great websites to provide Search Engine Optimization, social media, content marketing and Google Adwords solutions that set our clients apart.
Today’s search engine optimization:
Search Engine Optimization (SEO) is the organic side of promoting your website to search engines – so your site will show up at the top or near the top of the list when people search for you. Once a buzz phrase implying complex meta tags and behind the scenes website updates, search engine optimization (SEO) has evolved with the times to add increasing value to your website’s ability to show trust among consumers. Measured in the ‘credibility’ of links to your site, design excellence and quality content, Google ranks websites based on trust and reputation.
The fastest way to sink to the bottom of search engine rankings is to engage in what traditionally is known as ‘black hat’ SEO. Be wary of service providers promising immediate results –improving your search rankings in the right way is a long-term, momentum-driven approach to generating content your audience wants to consume.
Today’s SEO is about content marketing:
The changes Google has made to improve the way pages are ranked consistently drive rankings toward the creation, publication, and interaction with various forms of content. This drives the need for a content marketing approach to help your audience find your website.
High quality content developed with the key phrases your audience is using to search will position your organization as a subject matter expert, while building on the voice, personality and overall branding of the organization. Without good content that your audience is interested in, customers have no reason to regularly visit your website and drive traffic through links – and thus Google has no reason to give you a high ranking.
Content is about social media:
We approach SEO and content marketing through a social lens, as do many of the leading search engines. Why? Because visitors – and, therefore, search engines – want to see people interacting with you and your content.
- Social media is a tool intended for people, not marketing. Use your social media platforms the same way you would as a person building a relationship – no one wants to be friends with a logo or a brand.
- Start conversations by showing genuine interest in who your customers are and what motivates them to work with your organization.
- Listen to what they say and take their suggestions, concerns and comments into consideration.
- Respond to those who comment or tweet. This demonstrates that you know how valuable your relationships are to the vitality of your organization.
- Build trust. Always tell the truth and always respond, even when a message may be disparaging.
Go to our contact us page to get an Adwords certified specialist give you a quote today.