In business, strong, recognizable branding is more than just something that is “nice to have.” If you want to set yourself apart from your competition and be remembered by prospects, it is absolutely critical. At our Denver marketing agency, we help companies establish unique verbal and graphic identities that live on in people’s minds long after they’ve seen them, which gives these organizations a definite competitive advantage.
Whether you’re a leader in your market who is looking to refresh your brand or the newcomer trying to make a name for yourself, you need a color palette, logo, taglines, and other elements that stand out from the crowd. Consequently, when working with a Denver marketing agency to update or create your brand, you want to be sure that it is:
Of course, your brand needs to differentiate you from your competitors. But it should also set you apart from companies that aren’t even in your space. You don’t want your software company being confused with that accounting firm that has a very similar logo.
By using eye-catching and aesthetically pleasing visuals that are relevant to your business and text that resonates with readers, you can ensure that they will remember your brand — in a good way. You definitely don’t want ugly or offensive branding that gets you noticed for the wrong reasons.
The human brain loves simplicity, so your branding should communicate who you are and what you are about as quickly and efficiently as possible. The goal is to say just enough that busy people understand you at a glance. The logo for our marketing agency in Denver is a good example.
If you have defined your core values and your mission (and you should!), your branding should reflect those ideas. Having branding that tries to make you something you’re not will only confuse and/or irritate your prospects.
You might think it is acceptable or even preferred to have branding that only makes sense to others in your industry. However, if you go that route you may be missing out on connecting with people outside your market who could recommend you to other potential customers. The same is true as it relates to foreign audiences. If there’s any chance you will be doing business with overseas companies at some point, you should be sure to look at your branding from their perspective.
Your branding will likely be used across many different marketing channels. While it should remain generally consistent everywhere it is used, the ability to flex just a bit to meet different design specs is helpful.
Not infringing on intellectual property rights
If you’ve done your job in coming up with branding that is truly unique, you have nothing to worry about here. But it’s important to be sure that your logo and other parts of your brand are legally yours and not too much like anyone else’s.
A-Train Marketing is a Denver marketing agency that excels in the development of effective brands. We specialize in brand discovery and assessment, verbal and graphic identity development, messaging and marketing strategy.