Is It Time To Connect With A Leading Marketing Firm In Denver?

Marketing Firm in DenverMaybe you’ve never used the services of a marketing firm in Denver. Or maybe you’ve had a relationship with a Denver marketing firm but it didn’t meet your expectations. Either scenario can leave you with some uneasiness and unanswered questions. Will a marketing firm collaborate effectively with us? Will they truly get to know our company, our market, and our objectives? Can they help us implement an effective content marketing strategy?

Your hesitation is understandable. However, when you find the right marketing firm in Denver, you’ll discover that a strong relationship with an experienced, full-service agency can take your marketing efforts to a whole new level. When you connect with that team, here’s how your interactions with them will look:

  • Initial Introductions – It’s great to have an in-person gathering of your team and theirs. If that’s not possible, a conference call works just fine. It’s important that key players on your side connect with key contacts at the agency. Neither side wants the other to be a “black hole” where questions and comments just disappear.
  • Immersion – Next it’s critical that your Denver marketing firm learns as much as it can about your company. This includes your history, product and/or service offerings, market, and competitors. The more information you can provide, the better the agency will be able to represent you. This “getting to know you” process serves a second purpose of helping solidify your new business relationship.
  • Project planning – Once your agency has a good feel for your business, they will develop a project plan for helping you achieve your marketing objectives. Whether what you need is a single marketing piece or a comprehensive, multi-stage campaign, it’s important to have a defined strategy.
  • The Creative process – Once your project is underway, your marketing firm in Denver should provide you with one “point person” whose job, among other things, is to ensure that everyone is communicating effectively. This project manager will oversee the work of everyone involved — designers, programmers, writers, etc. It’s great to know who to call when you have a question.
  • Review and approval – While you will be providing feedback to the agency throughout the development process, you’ll also be asked to give the final OK when a piece or campaign is ready for launch. In a healthy client/agency relationship, you can put the brakes on things even at this point if you aren’t comfortable with the output. An experienced agency will be ready to respond to your feedback.
  • Execution – When you’re ready to release your marketing piece or launch your campaign, your Denver marketing firm will have all of the “ducks in a row.” You simply need to give the word. They will then help you monitor results and optimize the piece or the marketing plan as needed.

Trust Your Marketing to a Respected Denver Firm
If your lack of experience — or a bad experience — with an agency is keeping you from getting the marketing help you need, it may be time to take a second look. A-Train is a marketing firm in Denver with decades of experience and an outstanding reputation with current and former clients. Give us a call to learn more.

Grow Your Business with Better Branding from Our Denver Marketing Agency

Denver Marketing AgencyIn business, strong, recognizable branding is more than just something that is “nice to have.” If you want to set yourself apart from your competition and be remembered by prospects, it is absolutely critical. At our Denver marketing agency, we help companies establish unique verbal and graphic identities that live on in people’s minds long after they’ve seen them, which gives these organizations a definite competitive advantage.

Whether you’re a leader in your market who is looking to refresh your brand or the newcomer trying to make a name for yourself, you need a color palette, logo, taglines, and other elements that stand out from the crowd. Consequently, when working with a Denver marketing agency to update or create your brand, you want to be sure that it is:

One-of-a-Kind
Of course, your brand needs to differentiate you from your competitors. But it should also set you apart from companies that aren’t even in your space. You don’t want your software company being confused with that accounting firm that has a very similar logo.

Memorable
By using eye-catching and aesthetically pleasing visuals that are relevant to your business and text that resonates with readers, you can ensure that they will remember your brand — in a good way. You definitely don’t want ugly or offensive branding that gets you noticed for the wrong reasons.

Uncomplicated
The human brain loves simplicity, so your branding should communicate who you are and what you are about as quickly and efficiently as possible. The goal is to say just enough that busy people understand you at a glance. The logo for our marketing agency in Denver is a good example.

Authentic
If you have defined your core values and your mission (and you should!), your branding should reflect those ideas. Having branding that tries to make you something you’re not will only confuse and/or irritate your prospects.

Universally understood
You might think it is acceptable or even preferred to have branding that only makes sense to others in your industry. However, if you go that route you may be missing out on connecting with people outside your market who could recommend you to other potential customers. The same is true as it relates to foreign audiences. If there’s any chance you will be doing business with overseas companies at some point, you should be sure to look at your branding from their perspective.

Flexible
Your branding will likely be used across many different marketing channels. While it should remain generally consistent everywhere it is used, the ability to flex just a bit to meet different design specs is helpful.

Not infringing on intellectual property rights
If you’ve done your job in coming up with branding that is truly unique, you have nothing to worry about here. But it’s important to be sure that your logo and other parts of your brand are legally yours and not too much like anyone else’s.

A-Train Marketing is a Denver marketing agency that excels in the development of effective brands. We specialize in brand discovery and assessment, verbal and graphic identity development, messaging and marketing strategy.