6 Signs it’s Time to Refresh Your Branding

Marketing Agencies In DenverYour branding — logo, color palette, fonts, etc. — helps you communicate who you are and what you’re about to your target audience. If you’re like most companies, you’ve put a lot of time and effort into pulling it all together. As one of the leading branding and marketing agencies in Denver, we advise our clients that once you’ve rolled it out, it’s important not to modify it too frequently, as you risk confusing your customers and prospects.

That said, even the most well-crafted branding eventually starts to show its age. Ultimately, you will need a brand refresh. And you’re not alone — even the most iconic brands have evolved over the years. But how will you know when it’s time to make a change? Here are some indicators that it would be wise to revisit your visual identity:

  1. It doesn’t stack up well against competitors. Your competitor’s new branding is getting rave reviews in your industry. Your decades old branding is starting to get chuckles. No question there… it’s time for a refresh.
  2. It’s gone rogue. When you find yourself at a point where your logo exists in every unauthorized color under the sun and nobody can remember whether titles are supposed to be in Arial or Calibri, it’s probably best to regroup.
  3. It says too much or not enough. Sometimes organizations try to cram too much information into their branding and end up with visual chaos. This is common with startups that feel they need to describe themselves to a target market that isn’t familiar with them. On the flipside, companies sometimes try to be hip by going minimalist and settle on a logo that’s so simple it’s meaningless. A brand refresh can help you find the perfect middle ground between the two.
  4. It’s acquired baggage. A very public lawsuit… a series of disastrous product launches… an epic social media fail that has angered the masses… If your company finds itself with a dark cloud hanging over it, revising your branding can signal the world that you’re looking to make a fresh start.
  5. It’s no longer accurate. In some cases, a brand is still aesthetically pleasing, but changes to your company (new markets, new products, new mission) make it obsolete. When your branding no longer represents who you are, it’s time to make a change.
  6. People don’t get it. When you created your branding, you were convinced its meaning was clear and unequivocal. Over time, you’ve come to realize that your customers and prospects really don’t understand it. It’s time for an update that ensures they do.

Branding Assistance from one of the Most Respected Marketing Agencies in Denver
If you’re starting to see the signs that your visual identity could use a shot in the arm, give us a call. From brand discovery and assessment to verbal and graphic identity development, we’re known as one of the most creative marketing agencies in Denver, and we can help you breathe new life into your branding.

Five Benefits of Working with a Certified Google Partner

Denver Marketing FirmsWhile Google isn’t the only online advertising game in town, it is by far the biggest. Understanding how to optimize your AdWords campaigns to maximize lead generation while minimizing spend can give you a tremendous competitive advantage over your competition. As a leader among Denver marketing firms, A-Train Marketing is a Certified Google Partner. What does that mean? It means we have demonstrated expert knowledge in a number of Google products and services, and have passed rigorous certification exams for those areas. That is what sets us apart from all the other Denver marketing firms out there today.

At least that’s what it means in terms of our relationship with Google. But what does it mean to you if you are working with A-Train or considering using our services? Quite a bit! Here are some of the many advantages of getting connected with a Certified Google Partner:

  • Certified Account Managers. In order to be a Certified Google Partner, you have to have staff that have demonstrated their ability to effectively manage AdWords campaigns using the latest best practices. This means that your online advertising is in the hands of someone who has spent significant time and effort learning how to optimize your campaigns rather than simply picking up some AdWords knowledge on the fly.
  • Using the full depth and breadth of AdWords features. AdWords is a system with huge number of features and settings that can be used to fine tune campaigns. Many people tasked with managing an AdWords account are just scratching the surface of those features, but as a Certified Google Partner, our marketing company in Denver has in-depth knowledge of how to use them to improve results.
  • Hotline to a Google representative. As a Certified Google Partner, our Denver Marketing firms has a Google representative we can reach at a moment’s notice to get answers to any questions we or our clients have. That access and the relationship we have with our contact at Google can pay major dividends for our clients.
  • Quality Assurance. Our certification isn’t the kind of thing you earn once and can then cling proudly to forever after. Google monitors our performance to make sure we’re providing our clients with the best possible guidance.
  • Access to beta features. Before releasing powerful new features to all AdWords customers, Google first “beta tests” new capabilities with partners like us. That means if you’re working with a Certified Google Partner and your competitor isn’t, you have some great opportunities to get ahead. Of course, the opposite is also true!

Denver Marketing Firms Giving You an AdWords Advantage
If online advertising plays a role in your marketing plan (and it definitely should!), you want to work with a marketing company in Denver that has the certified skills and expertise to help you get outstanding results. If you’re not, you may be paying more than you should for subpar performance. A-Train Marketing is a firm that can put its Google Partner status to work for you. Give us a call to learn more our comprehensive marketing offerings.

Benefits of a True “Start-to-Finish” Denver Marketing Firm

Denver Marketing FirmThere are many marketing firms in Denver, and each has its area or areas of expertise. Some produce great website designs. Others are strong in marketing collateral and copywriting. Many can help you achieve better SEO. But for the best results, you want to work with a Denver marketing firm that can take a marketing plan from start to finish rather than simply providing a few deliverables here, some strategy there, etc.

Comprehensive Marketing Assistance
“Start-to-finish”… “end-to-end”… “one-stop-shop”… whatever descriptor they use, a marketing firm will provide the best overall results if their approach is to work with you from project kickoff until the very last stat is gathered. This is true for a number of reasons:

  • In-depth knowledge of your offerings is critical. In order to produce impactful deliverables for you, a marketing agency needs to truly understand the products and services you provide, the market you serve, and your value proposition as compared to your competitors. That kind of knowledge is best developed in helping you in many areas of your marketing.
  • It’s more efficient and cost-effective to repurpose content. Creating content from scratch takes significantly more time and effort than taking material from one area (a website, for example) and reshaping it for use in another (like a white paper). Yes, Agency B can use content created by Agency A, but there’s still a learning curve. You get to a great finished product faster and for a lower cost when one firm has developed an intuitive feel for the material and simply massages ideas to fit different channels.
  • Trust takes time. When a Denver marketing firm wants to handle just one aspect of your marketing and says, “Trust us. We know how to get you great results on this project,” you may be a little reluctant to believe that. When an agency that has worked on many facets of your marketing strategy — and, indeed, has helped you meet your goals in other areas — makes the same claim, you have good reason to believe it.
  • You want a “big picture” perspective. In marketing, synergy between the many areas of your strategy is critical. A marketing firm in Denver that focuses on one aspect may produce a strong deliverable that, unfortunately, doesn’t mesh with other elements of your overall plan. On the other hand, an agency that provides start-to-finish assistance can ensure that each new piece capitalizes on the momentum created by those that preceded it.

Guiding Our Clients from Kick-off to Completion
At A-Train Marketing, we provide the full spectrum of marketing assistance:

  • Branding
  • Messaging
  • Marketing Strategy
  • Graphic Design
  • Public Relations
  • Web and Digital Media
  • Social Media
  • Advertising
  • Video

From the time we first meet with you until we celebrate the success of your latest campaign, we serve as your marketing strategist, collaborator, and partner. It’s no exaggeration to say that we are fully invested in your success. So if you’re looking for a Denver marketing firm, we encourage you to consider the value in working with a start-to-finish agency.

Working to Top the Long List of Advertising Agencies in Denver

Advertising Agencies In DenverThere are many ways to get your marketing message in front of your target audience. In fact, it seems like there’s a new technique being touted or a new platform being launched every time you turn around. If a novel approach proves to be effective, we quickly become fluent in it and begin incorporating it in the marketing plans we create for our clients. But when it comes to communicating your value proposition, there’s no arguing the effectiveness of tried-and-true paid advertising. As a company that’s been immersed in it for nearly two decades, we’re among the most experienced and respected advertising agencies in Denver.

Effective Advertising Across all Channels
It is rare today that a company can achieve success by advertising in just one medium. That’s why we’ve developed and we’ve maintained broad advertising expertise across all channels. From print (yes, print advertising can still be effective if properly executed) to digital, we have done, and will do, it all. That includes keeping up with the latest best practices in paid search and online display advertising.

Regardless of what medium you choose, we provide the full spectrum of services:

  • Ad creation and theming
  • Ad placement
  • Adwords-certified support
  • Landing page optimization
  • Traffic goals and conversions
  • Analytics reporting

When it comes to digital, our “inbound marketing” team is Google AdWords certified to maximize the effectiveness of your paid search engine listings, digital display ads, remarketing, and paid social media ads. We never lose sight of the twin goals of driving relevant traffic to your site while achieving the lowest possible cost-per-click.

And when visitors arrive at your site, they’re welcomed with strategically crafted messaging and a customized design optimized for producing conversions. Whether your campaign is focused on getting prospects to call, submit their contact information, or make a purchase, we know how to prompt that action. Our comprehensive services and extensive experience make us somewhat unique when it comes to advertising agencies in Denver.

It Starts with the Message
No ad — no matter how well placed — will perform if the message it’s conveying isn’t clear, concise, and compelling. If you don’t put time and effort into what you’re trying to say, you’re simply throwing money away. Our award-winning team of designers, writers, and strategists understand how the synergy between colors, images, and words can produce a persuasive and memorable message that moves a prospect to action. We like to say that our expertise is in getting people to stop (difficult in an ever-busier world), think, and act.

Are You Comparing Advertising Agencies in Denver?
If you’re looking for a Denver advertising agency that can help you ensure that your spend is effective, demographic-driven, and value-focused, we encourage you to take a look at our portfolio. We’ve helped generate impressive results for some outstanding companies. How can paid advertising help you reach your target market? Give us a call and let’s talk about your objectives.

How We Differentiate As a Marketing Company In Denver

Denver Marketing CompanyWhat Sets Our Denver Marketing Company Apart
One of the keys to being successful in your field is the ability to differentiate your organization from your competitors. You want to show your target audience that you do things a little differently… that you march to the beat of a different drummer, so to speak. There are many marketing companies in Denver that will offer to help you with that. However, it makes sense to work with an agency that knows how to create differentiation because they do it for themselves.

At A-Train, we’re a Denver marketing company that’s been doing things a little differently for nearly two decades. In a field where maximizing output in order to maximize profitability is the norm, we take a decidedly different approach.

Values: Walking the Walk
While most marketing companies in Denver can tell you what their values are, it’s much easier to talk about them than to live by them. In a competitive space like ours, there are many forces pushing you to cut corners and take a short-sighted, highly templated, profit-centric approach to business. Opposing those forces and focusing on creating long-term value for clients using completely original creative work and strategy on every project takes grit and determination. But what we’ve found is that it’s very much worth it in the long run.

We certainly wouldn’t claim perfection in our goal of always adhering to our values. But, we’re proud of our record overall and keep those values front and center in our conversations with clients and with our team:

Sustainability
We’re not talking about being “green” here, though that’s important too! What we mean is that we want to focus on long-term, ongoing solutions that not only help our clients grow their businesses, but benefit the world as well.

Dignity
This is a commitment to valuing relationships over profits. We always put people first, and that includes, customers, vendors, industry peers, and staff members. Not surprisingly, when you focus on connections and collaboration, the profits tend to follow.

Stewardship
We’re dedicated to being aware of the affect our work has on the world around us both today and down the road.

Integrity
We believe it’s critical to be honest and open in our communication (both internally and with clients) and to deliver what we’ve promised when it was promised.

Creativity
Creativity is one of our values, and perhaps that should be “true creativity.” We never rehash and relabel old ideas. We strive to always produce work that is unique and inspiring. This is what sets us apart as one of the marketing companies in Denver.

Service
It’s a concept that some would say is old fashioned or antiquated, but we are here to serve—to serve our customers, but also to serve each other here at A-Train. We find that great things happen when you put the interests of others ahead of your own.

What Do You Value in a Marketing Partner?
If you’re looking for a Denver marketing company that has a unique, values-driven approach to business, we’re eager to talk with you about your upcoming projects. Whether that conversation ends with an agreement to work together or not, it’s always time well spent in our eyes.

Looking For A Marketing Agency In Denver?

Marketing Agency In DenverKeys to Finding a Great Marketing Agency in Denver
When you’re looking for a great marketing agency in Denver, you will have no shortage of firms eager to get your business. In fact, the sheer number of options can be a little intimidating. What should you look for in a firm? How will you know if you’re trusting your work to the right agency?

In our experience, two of the characteristics that tend to be good indicators that you’ll have a positive experience with a marketing agency in Denver are a comprehensive portfolio of services and a long track record of success.

The Advantages of a Full-Service Marketing Agency
Marketing agencies tend to fall into one of two categories when it comes to their capabilities: Full-service firms and specialists. While there’s nothing wrong with working with a specialist, there are advantages to collaborating with an agency that offers a comprehensive portfolio of services. The biggest of them is that while projects may start with a very narrow focus, quite often the stakeholders realize that expanding the scope can help them grow their revenue. In that scenario, continuing to work with an agency that understands their business, their market, and their objectives just makes sense.

Consequently, a good question to ask when looking for a marketing agency in Denver is, “What services do you offer?” Ideally, the reply will include:

  • Branding
  • Messaging
  • Marketing Strategy
  • Graphic Design
  • Public Relations
  • Web & Digital Media
  • Social Media
  • Advertising
  • Video

Now, if you’ve poked around on our website at all, you’ll see that these are the services we offer – and that might make this post seem a little self-serving. However, having been in business for nearly 20 years, we’ve received a tremendous amount of feedback from our clients on what they need from an agency, and we are, of course, happy to oblige.

And that two decades in business leads us to…

Reasons to Look for Longevity
As you continue your search for a marketing agency in Denver, you should give some weight in your decision making to how long they’ve been in business. Firms in our area run the gamut from those that have been around for half a century or more to others where the ink is not yet dry on their business cards.

We certainly don’t want to knock the newcomers—they may have some great ideas—but there’s a lot to be said for working with an agency that has extensive experience, and has seen firsthand what works and what doesn’t. Of course, longevity is no guarantee that you’ll be happy with a firm’s output, but the fact that they’ve been able to keep the lights on for many years probably means they are doing a good job and earning lots of repeat business.

Streamlining Your Search
So, as you look for a marketing agency in Denver, be sure to get the details on what they do and how long they’ve been doing it. Those two data points can help you set your sights on a firm that can simplify your life by taking care of all your marketing needs and that is likely to be putting out great work for as long as you need them.

Digital Marketing In Fort Collins

Digital Marketing In Fort CollinsWhen we got into the Digital Marketing In Fort Collins business, we originally started as a copy writing company over 18 years ago. We saw a need for not only companies to make sure the words they were using were spelled correctly and had proper composition, but a need for how the words were being received by the end user. This bedrock of understanding of how to communicate with your audience has been what has propelled us to nearly two decades of success.

We know that there are many Fort Collins Marketing companies and there are many companies that claim to be the best company for Digital Marketing In Fort Collins. But we have been doing this a long time and have the staying power to stand upon as well.

Digital Marketing In Fort Collins

There are a few things that we offer that I believe it’s important for us to focus on here.

  1. We provide the ability to be your full service advertising agency. We can craft your message as well as deliver it to the audience you are trying to reach. Some agencies focus on aspects or parts of the composite but we focus on the whole.
  2. We help you with conversion optimization. While most companies deliver you the traffic or impressions you desire, we take it a step further. We make sure the traffic that is delivered is highly qualified. We entering them into funnels that can turn them into customers for you.
  3. A-Train helps you with on-demand requests that you may have. If you have a trade show you’re attending or a short window, we can help. We don’t outsource any work & we make sure it’s of the highest quality for you.

Be sure to take a look at our portfolio if you’d like to see the work we’ve done. We’d love to hear from you about how we can be the best Digital Marketing In Fort Collins company for you.

The Best Fort Collins Marketing Company

Fort Collins Marketing Company

Fort Collins Marketing Company

When you look for a Fort Collins Marketing Company, make sure you find one that has been in business for longer than the past few years. Here at A-Train Marketing Communications, we have the longevity and established clientele that clearly shows we are more than a flash in the pan or an overnight success story. We have been doing this for 18 years and have worked with every size business in Fort Collins. Big or small, we work with them all. We drive results and we do it better than anyone else in the industry.

The work we offer is second to none and we pride ourselves on quality. We focus on branding, strategic planning, public relations, print collateral, websites, non-profit marketing, events and campaign research…just to name a few. Our portfolio of clients not only spans two decades, but it spans multiple sectors and industries that interact with the community on a day to day basis. Feel free to take a look at our portfolio if you want to see the type of work we produce and what we can do for you.

We love what we do and we love being the Marketing Company In Fort Collins that established & new community partners come to first.  You can also visit us online at A-Train Marketing Communications Inc. to see all the services that we offer that would fit well with your business.

Stop by our office at 125 South Howes Street, Suite 502 in Fort Collins, CO 80521 or give us a call at 970.419.3218 the next time you are in the market for a Fort Collins Marketing Company that can be a one stop shop to all of your needs.

We look forward to hearing from you, working with you and helping grow your business in a manner that you can be proud of.