You lean back in your chair and stretch. You crack your knuckles then gaze blankly out the window. Now you’re up and pacing back and forth in front of your desk like a caged beast, glaring at your computer screen. Yep, you’ve got writer’s block. As one of the Denver marketing agencies turns to fresh creative, we understand. Thankfully, there are a number of ways to beat the block!
Keep the Content Coming
Content… it’s the lifeblood of your content marketing program. While A-Train often produces content for our clients, they produce some on their own as well. If you find yourself struggling for words with a pristine, white document staring back at you from your computer, try one or more of these time-tested strategies:
Take a hike. Or more accurately, a short walk. Get away from your computer for a few minutes. And, no, this isn’t procrastination. Rather, it’s a brief change of perspective that may help get your creative juices flowing. Even if it doesn’t, it will lower your blood pressure a few points, which is never a bad idea.
Revisit your research. Writer’s block can be caused by not having enough raw material to work with. Review your notes, then see if you can dig up some more details about your topic. Sometimes all it takes is that one missing piece of information to get the ball rolling.
Get creative in some other form. Engaging in one creative pursuit often triggers revelations in another. So, sketch, paint, write a poem or some song lyrics, play with a ball of clay. Whatever you do, just focus on that activity exclusively for a few minutes. You may find that it pulls you out of the rut you’re in. This tactic is one of the reasons that all of the marketing agencies in Denver relies on to have offices littered with musical instruments, building blocks, etc.
Turn off your filter and just write. Your internal editor is a great resource when you’re trying to fine-tune a piece. But when all you want to do is get a rough draft on paper, it can really get in the way. Ignore it and just start writing. Bullet points. Sentence fragments. Questions (What am I trying to say?) Exclamations (I hate this task!). Forget everything you learned in English class and just go free-form for a while.
Check your fuel levels. Your brain uses an enormous amount of nutrients. So, if it doesn’t have the energy it needs, you will struggle to be creative. Dehydration can have the same effect. Drink a tall glass of water, eat a healthy snack, wait about 20 minutes, and voila! You should be powered up and ready to tackle this project properly.
You Can Do It!
We’re one of the area’s most experienced marketing agencies in Denver! Trust us when we say you can get past your writer’s block. But when you need additional help in the content creation area, we’re here for you. Contact us and let’s discuss your marketing goals.