Details on 5 New Facebook Features from One of the Top Marketing Firms in Denver

5 New Facebook Features

Whether you use Facebook as part of your social media strategy or to stay in touch with family and friends, there are a number of new features available that you should be aware of. Like many marketing firms in Denver, we encourage our clients to get everything they can out of every social media platform that they use. We like to back up that advice with some helpful information about what the new functions are!

What’s New on Facebook?

Here are five new Facebook features we think you’ll find interesting:

  • Powerful new insights from analytics. Facebook has long had highly accurate paid advertising measurement tools. Now, you can track Facebook page interactions such as shares and post reactions using omnichannel analytics for applications, websites, services, and bots. In addition, Facebook has rolled out a new Automated Insights tool powered by artificial intelligence (AI). So, as one of the top marketing firms in Denver, we will be getting great mileage for our clients from these features.

 

  • Live streaming from your computer. There was a time when you had to use a tablet, smartphone, or camera setup with the Facebook Live API to stream. Now, you can use Facebook Live from your laptop or desktop computer. Admins can give other users the ability to stream to the page at any time by making them Live Contributors. You can also pin comments to the bottom of a Facebook Live broadcast to highlight important information for viewers. A download of streaming software is required.

 

  • Personal fundraisers. Facebook has launched a new “personal fundraiser” feature that is available to users 18 and older in the U.S. It allows you to create a dedicated Facebook page that describes the fundraiser and shows a donation goal. They can then receive money through the site. Fundraisers can be created for six categories currently: medical bills, crisis and disaster relief, assistance for families after a death, education expenses, pets’ medical bills, and personal emergencies. All fundraisers undergo a review process.

 

  • Facebook Stories. The new Stories feature is similar to options available in Messenger, Instagram, and Snapchat. Users can add videos and photos to their Story, which then appears in a bar at the top of their friends’ news feeds. Stories disappear within 24 hours

 

  • In-app camera. Facebook’s new in-app camera lets users apply filters, masks, and frames to images. There are also “reactive” effects, which are things like snow that are added to a scene and that react to movement.

 

Bonus: How To Turn Off the Automatic Text Translation

For some people, the automatic text translation feature in Facebook is more of a hindrance than a help. So, if you’re one of those people, here’s how to turn it off:

  1. Sign in to Facebook and browse your news feed for a post written in a foreign language. If the post has already been translated, a link that reads “Automatically Translated” will be displayed at the bottom.
  2. Click on the Automatically Translated link to show the translation settings for the selected post.
  3. You can then choose between Never translate language and Disable automatic translation for language. With Never translate language, Facebook won’t offer to translate posts written in the selected language. If Disable automatic translation for language is selected, Facebook won’t translate posts written in the selected language, but it will still offer to translate them.

 

For Business or Pleasure, New Facebook Features are Always Interesting

There you have it! A quick Facebook roundup from one of the leading marketing firms in Denver. Have questions about how to leverage Facebook in your social media marketing? We’re happy to answer them. Give us a shout!

Want to Elevate Your Behavioral Health Marketing? Use Storytelling.

Storytelling… it’s one of the oldest and most effective forms of communicating information. Rattle off a list of impressive facts and figures about your offerings and your audience will likely have forgotten them five minutes later. But tell them a compelling story about how your services changed someone’s life and they’re sure to remember it weeks, months, even years from now. Storytelling can be especially powerful in behavioral health marketing.

Storytelling

Crafting Memorable Stories

Telling a story is easy. However, telling a story that resonates with your audience and impacts not just their brain but their heart as well — that takes a little more time, effort, and expertise. Here are some tips for crafting memorable narratives that stick with listeners:

  • Know the story. It’s surprising how many organizations set out to tell their story or that of one of their clients without actually knowing the details. Ask 10 people within an organization to share its history or provide details about a particular event and you’ll get 10 very different versions. Before you try to tell your tale, be sure to do your research.
  • Shape the story. You should never be dishonest with your audience. However, there’s nothing wrong with assessing the facts and choosing to focus on specific aspects. A good storyteller highlights the portions of a story that contain the most emotion. That feeling is what listeners latch on to.
  • Understand your audience. As you think about how to shape your story, consider it from the perspective of your audience. For example, what are they excited about… afraid of… longing for? The first test we all do when deciding whether to stay tuned in to a speaker is to evaluate whether they are “speaking our language.” In your behavioral health marketing, you need to make it clear that you can relate to the listener’s joy and pain.
  • Share the story internally. Before you tell your audience a story, it’s critical that you run it by key people (or better yet, everyone) in your organization. This does two things. First, it helps you confirm that the story is accurate. Second, it ensures that people who contact you based on the story get the same information from everyone on your staff.
  • Publish and promote the story. Once you’ve crafted an engaging tale, be sure you’re doing all you can to get it in front of your audience. And that doesn’t mean just once. Effectively promoting a story (or any piece of content) means working continuously to get it exposure.
  • Consider a sequel. Are there aspects of the narrative that you didn’t tell originally that would make a great Part II? Have there been recent developments that warrant a related piece? Sequels can be very effective and easier to produce given that they come with an established audience and an existing foundation.

What’s Your Story?

Storytelling is a strategy that is a perfect fit for behavioral health marketing. From anonymous characterizations of your clients to members of your skilled and dedicated staff, you’ve got unlimited raw material. If you’re looking for help in shaping that clay, give us a call. We’re a leading Denver-area marketing agency with nearly two decades of storytelling experience and a number of behavioral health clients. Let’s talk about how to share your tale.

8 Productivity Tips to Get More Done

If you’re like most people, you frequently have more tasks than there are hours in the day to complete them. It’s critical that we find a way to consistently put out a high volume of high-quality work. And since we can’t add more hours to the day, we have a set of strategies we use to get more out of those hours.

Productivity

Great Ways to Get More Done

We’ve found that the key to productivity is having a strategy and sticking to it. Here are eight tips for getting more done:

  1. Plan your day. Block out 15 minutes before your workday starts to write down a list of the tasks you will complete today. Be optimistic, but reasonable. Put your highest priority tasks at the top of the list.
  2. The “New Day 90.” Spend the first 60-90 minutes of your day knocking off as many tasks as you can. Ignore your inbox, voicemails, and reading the headlines — just work. Being able to check the box on some key projects early in the day can eliminate some of your stress and set a positive tone for the rest of the day.
  3. Take breaks. Your body — in particular your brain — needs periodic breaks throughout your day to rest and recharge. Account for these breaks in your productivity plan. Keep them short, but insist on taking them even if things get hectic. It pays off in the long run.
  4. Learn how and when to decline work. We all want to do everything we can to help our coworkers and our company succeed. However, taking on more than you can handle is counterproductive. Be sure to say “No” if you are asked to add something to your list but just can’t do it.
  5. Take care of your body. The advice to get 7-8 hours of sleep, eat well, and exercise regularly doesn’t sound like a productivity tip. However, when your brain and body are rested, fueled, and ready to go, you’ll be surprised at how much more you can get done.
  6. The “Two Minute Rule.” We all have them… those quick tasks that get sent our way and can easily pile up. As these requests come in, use this standard: if it can be done in two minutes or less, do it now. If it can’t, add it to the productivity plan.
  7. Leverage productivity tools. There are a wide range of tools available for streamlining and automating tasks. Find the ones that work for you and make them a part of your workflow.
  8. Keep your desk decluttered. Having a neat, organized work area makes it easier to find what you’re looking for (saving you valuable time) and can help decrease your stress level as well.

Helping Companies Achieve their Marketing Objectives

As a respected marketing firm, we’ve earned a positive reputation for our productivity and creativity, and for helping organizations entice and engage their target audience to achieve outstanding results. Let’s talk about your marketing objectives and how we can assist you in meeting them.

Denver Marketing Company Says Content Consistency is Key

Content

You wouldn’t consider for a minute not making it to your client meeting on time. You’ll do whatever it takes to get that request for proposal out the door by the Friday deadline. Someone has asked for a product demo tomorrow? Of course you’re going to present it. Why is it that the content creation task you’ve been assigned has sat on the back burner for so long? At our Denver marketing company, we stress that in order for your content marketing strategy to be effective, you have to have commit to producing high quality materials consistently.

True, the connection between putting out a great piece of content and winning new business isn’t always obvious. But just like writing a dazzling RFP or performing a flawless demo is an important step in closing deals, so is attracting and engaging new prospects.

How to Ensure the Content Machine Keeps Crankin’

Here are some tips for keeping your busy coworkers on task when it comes to content:

 

Create and post a content calendar. Make a list of content creation tasks and their owners, and post it in a visible location. Yes, you’ll probably have an online task management process as well. However, drawing attention to the commitments that subject matter experts have made is a great way to ensure they follow through.

Provide public encouragement and thanks. Saying thank you in private to a coworker who has helped with a content creation project is great, but singing their praises in a group email or a large meeting is even better. Let people know that you understand they are busy and appreciate them taking the time to lend a hand. We like to do that often here at our Denver marketing company.

Help your helpers. In many cases, all a content creator needs is a little help getting started in order to produce great work. Try providing them with a template for their blog post. Or maybe point them to a website with great reference material for their white paper. These small assists can make a big difference. Everyone appreciates support when they are faced with a new task or one that isn’t naturally at the top of their priority list.

Follow up gently but regularly. Even when a person has the best of intentions it’s easy for a task to get delayed by other, more pressing concerns. While you don’t want to give the impression that you are “breathing down someone’s neck,” it’s good to ensure that your project stays on their radar. Often the best reminders come in the form of offers of assistance: “Hey Mike, let me know if you want to bounce some ideas off me for your blog post. I appreciate you taking the time!”

 

Keep the Content Coming!

What’s another way to ensure you’re producing high quality content on a regular basis? Working with a leading Denver marketing company like A-Train! From project management to graphic design to writing, we can be a valuable resource in helping you execute your content marketing strategy.

 

National Proofreading Day

Can you find all 24 mistakes?

Today is National Proofreading Day, AKA a grammer buff’s super bowl. Proofreading is so important regardless of the industy you workin. In the industry of marketing and advertising, diligent, proofreading can prevent errors that could end up costing your Agency big time. Impleminting a careful, efficient error-checking process is one of the most best things an agency could do too combat misteaks. At A-Train we have a through proofing system that re-choirs a minimum of two proofreaders to go over every peace of content we produce for our clients. As part of or process, we use a comprehensive proofing form that guides the proofreader through all of the diffrent criteria that they need to review. Our processes a low us to catch mistakes that could had slipped threw the cracks had we not diligently inspected the material four errors. Having clean, mistake-free material can shave your agency from losing money, damageing you’re reputation with the client, and wasting time… So dont forget to proofread your next document!

Proofreading

Correct Paragraph

Today is National Proofreading Day, AKA a grammar buff’s Super Bowl. Proofreading is so important regardless of the industry you work in. In the industry of marketing and advertising, diligent proofreading can prevent errors that could end up costing your agency big time. Implementing a careful, efficient error-checking process is one of the best things an agency could do to combat mistakes. At A-Train we have a thorough proofing system that requires a minimum of two proofreaders to go over every piece of content we produce for our clients. As part of our process, we use a comprehensive proofing form that guides the proofreader through all of the different criteria that they need to review. Our processes allow us to catch mistakes that could have slipped through the cracks had we not diligently inspected the material for errors. Having clean, mistake-free material can save your agency from losing money, damaging your reputation with the client, and wasting time… So don’t forget to proofread your next document!

Nic’s clumsiest moment…

Nic's ATOT

That was a close call!

Meet Nicholas, our Digital Media and Analytics Specialist. Lucky for him, he managed to not break anything on his first day with us! When asked about his clumsiest moment, he had just the answer we were looking for.

‘The clumsiest thing I think I have ever done was at my first job in high school. I was starting at this deli down the street from where I lived and on my first day I was picking up some ceramic doppio cups and I dropped them on the floor and they all shattered into a ton of pieces. I had been on the job maybe an hour and I destroyed hundreds of dollars worth of ceramic cups on my first day. Wasn’t my proudest moment and I thought I was going to get fired on my first day. Luckily for me, I just had to work in the dish room for six months and then they let me interact with customers and handle merchandise again.’

Meet Kerry, A-Train’s Newest Team Member

Kerry WicksA-Train Marketing Communications, Inc. recently added another team member to its ranks. With a growing workload and a recent staff departure, A-Train was in need of another full-time employee to help manage accounts and create exceptional content. The search was short and easy. Kerry Wicks had already been writing copy and creating content for A-Train on a part-time basis, and her work had impressed the whole team.

Kerry is originally from Vancouver, British Columbia, Canada. She moved to Fort Collins in the early 90’s to attend school at CSU. She graduated from CSU with a BA in English and a Master of Science in Student Affairs and Higher Education. Her writing skills have not gone unnoticed since arriving at A-Train, she has already written A-Train blogs and copy for multiple clients. So it should come as no surprise that one of her favorite hobbies is writing – or as she calls it – “word chasing and capturing”.

Along with being a fantastic writer, Kerry has also always had a set of keen marketing and sales skills. These skills date back to when she was eight years old and went door-to-door selling the Brushette II toothbrush system. She also applied those skills while working at the Junior League of Fort Collins where she served as the VP of Communication, Marketing Chair, and President. Now working at A-Train, she aims to use her writing and communication skills to thrive as a copywriter and account manager. The human impact of writing is what drives Kerry, and she seeks that same positive human impact in the workplace through team camaraderie and a progressive workplace culture. “The A-Train team is comprised of amazingly talented individuals. The company really has a grasp on effective marketing and helping companies tell their stories well,” says Kerry. In addition to her impressive set of tangible skills, she hopes to bring a new perspective, a desire to learn, and her creative spirit to the A-Train team.

Kerry’s life mantra is: “Happiness is not a destination,” meaning you can’t chase happiness, YOU have to create it. Something that makes Kerry happy is going on adventures with her kids and having a blast with the two of them. She also has a propensity to collect leaf dishes and cutting boards… just because she can. She enjoys being around the people she loves and doing whatever the heart desires – whether it’s dancing, sitting on the patio, or getting sushi. It’s not hard to see why the team at A-Train has already grown quite fond of Kerry as a co-worker and a friend.

Introducing A-Train’s Newest Designer: Hannah Hibbs

IMG_7282In early July, A-Train Marketing Communications welcomed Hannah Hibbs as the company’s newest graphic designer. In the few short weeks that she’s been with the company, Hannah has proven herself as a well-rounded, talented member of an already elite team.

Hannah moved to Fort Collins from Eagle, Colo. in 2011 to study graphic design at Colorado State University. In the time it took her to earn her degree, she gained years of experience in the field. Over the past three years, she has worked as a designer at Resolution Graphics, a design company in Eagle. Additionally, she’s been actively doing freelance work for companies from Vail to Fort Collins. Notably, she designed work for downtown events held by the Downtown Fort Collins Business Association.

Both Hannah and A-Train are ecstatic about the recent hiring. A-Train is thrilled to have a designer on the team who not only has high-level design skills, but also has the drive to grow as a professional.

“I am excited to expand my knowledge and experience in the graphic design field and to apply my own creative ideas to help expand A-Train,” says Hannah.

Admittedly, she had patiently been waiting for a year to get an opportunity that would allow her to jump on-board the A-Train. It’s rare to find a candidate who is so invested in the agency and that has an immediate passion to elevate the quality of work being created. Charlie Mueller, A-Train’s Lead Designer had high praise for Hannah. “I knew right away that Hannah was going to be a great fit at A-Train. She is out-going and was clearly a team player from day one. Her background and expertise are a great addition to our company.”

When she’s not at A-Train, you may find Hannah at Dungeons and Drafts playing a new game or hiking around the foothills. She also has a strong love for the fine arts – she took piano lessons for over 10 years and has always been passionate about painting and drawing.

Much like learning new skills and art forms, Hannah has quickly learned to thrive in the office. She attributes much of her smooth transition at the agency to the helpfulness and understanding of her co-workers. With each passing day, Hannah has become further acclimated with the way A-Train functions and we are so excited to watch her flourish in her new role.

A-Train Marketing Steams Ahead with New Office Manager

SJ MeyerIn January 2016, A-Train Marketing Communications, Inc. brought SJ Meyer on board as the company’s office manager. As A-Train has grown, so has the list of administrative duties that need to be completed. SJ has taken on the majority of these administrative responsibilities, helping the office run like a well-oiled machine.

After graduating from the University of Wyoming with a degree in graphic design, SJ decided that she wanted to be in a larger city with more opportunity for professional development. She loves that despite being a semi-large city, Fort Collins still maintains a small town feel. After moving to Fort Collins, she decided to change directions with her career, but still wanted to work in a creative, progressive environment. “When I was hired by A-Train, I knew I had found the environment I was looking for,” said Meyer.

At A-Train, SJ wears many hats and balances a wide range of responsibilities. On top of all of her administrative duties, she often has a hand in A-Train’s social media and internal marketing. Seeing how invested everyone is in their work has been a major motivator for her own growth and achievement. Meyer said, “I love working with such a creative group of people. To be surrounded by people who push you to think outside the box is an exhilarating feeling.”

Away from her duties in the office, SJ loves being able to bike wherever she wants to go, whether it’s to get a few beers from a local brewery, or to go eat some delicious food at one of the many fantastic restaurants in town. SJ and her dog, a ridgeback/boxer mix named Marvin, love that Fort Collins is so dog-friendly and close to the mountains.

“A-Train is lucky to have an employee who is so dedicated and driven to the success of the agency,” said Gretchen Gaede, A-Train’s president. “In only 6 months, SJ’s creativity and willingness to jump in and help wherever she’s needed has made her an indispensable, prized member of the A-Train Marketing team, and we look forward to seeing what she does next.”

A-Train Marketing Introduces Summer Intern Program with New Hire

Austin UnderwoodIn June, A-Train Marketing Communications, Inc. welcomed a new intern, Austin Underwood, to the company’s newly-developed internship program. Austin will be shadowing each of the company’s different departments throughout the nine-week internship program to develop the skills he’s learned during his studies at Colorado State University’s College of Business.

Austin’s connection to the company goes deeper than the internship program though – he knows A-Train’s President and Co-Owner, Gretchen Gaede from his time as a member of the Boys and Girls Club of Larimer County (BGCLC).

Gretchen has historically been very involved with the BGCLC, and in 2009 while serving on the BGCLC board, Gretchen met Austin while he was sitting in on a board meeting as a Boys and Girls Club member. Their encounters were brief but memorable enough to be recalled seven years later. They met again at a marketing expo held at Colorado State University’s College of Business, while Austin was looking for a way to learn the everyday functions of a marketing agency.

Shortly after Austin began his internship, he was sorting through some of A-Train’s old marketing samples and found a Boys and Girls Club brochure from 2011. And on the front of the brochure was a photo of him, as young Boys and Girls Club member. “I really feel like A-Train is a great fit for me, and finding myself in the old samples is poetic – it helps really confirm that this is where I should be, because it’s a great opportunity to continue learning and plot my career path,” said Austin.

Austin is going into his final year at Colorado State University where he is working toward a bachelor’s degree in business administration and a concentration in marketing. He’s had an interest in marketing for as long as he can remember – even as a kid he found himself examining advertisements, pulling out underlying themes and messages from them. He has lived in Fort Collins since elementary school, so he takes a lot of pride in being able to work with an agency that, among other things, works to enhance Northern Colorado brands and organizations. In his spare time, he enjoys playing volleyball, attending sporting events, bike riding, trying new foods, and exploring Fort Collins’s robust music scene. He hopes to be able to use his career in marketing to help drive social change and to support organizations that are improving the quality of life for people who need it.