Denver Mental Health Marketing Firm Provides 7 Infographic Tips

Infographics are very effective at communicating important information in a way that is clear, concise, and memorable. As experts in mental health marketing, we know that this can be especially important for organizations in this market. But using this more graphics-based form of communication isn’t as easy as it may seem. Simply putting colorful charts, graphs, and images on a page with a small amount of text explanation isn’t going to cut it. There’s an art to creating engaging infographics.

 

Let’s Get Visual

Here are some tips to keep in mind when you are creating infographics — or having them created for you:

 

  1. Choose one topic. A common error with infographics is trying to say too much. Infographics are most powerful when they address one topic and drive that idea home with images and minimal text. We’ve all seen infographics that require you to scroll multiple times to reach the bottom. They are probably losing many readers along the way.
  2. Create an eye-catching headline. Although the focus with infographics is on the “graphics” part, you still need a strong headline. This helps a reader understand what they’ll get from the piece. And something a little catchy like “Great Things from Good Zzzzzs” is better than a just-the-facts approach like “Health Benefits of Sleep.”
  3. Keep your target audience in mind. Who are you talking to? You should remember that in mental health marketing you probably have two (or more) very different audiences. Be sure to use different imagery and language on a piece directed at mental health practitioners versus one geared toward people who use your services.  
  4. Incorporate accurate, cited data. Infographics tend to be a less formal way to communicate information. That doesn’t mean you can be any less diligent in your research. It’s important to do your homework and note your sources.
  5. Follow key design principles. Your infographics — just like your website, your brochures, and other marketing materials — should be well designed. This includes things like using matched font families, a visually appealing color scheme, etc.
  6. Lead the viewer. Even infographics with the right amount of content can be a little overwhelming if the reader doesn’t know how to “move” through the piece. Therefore, you should use appropriate visual cues to guide them from beginning to end.
  7. Promote the piece as appropriate. It happens all too often. An organization puts tremendous effort into creating an infographic only to have it gather digital dust. Consequently, you should do all you can to get the piece in front of your target audience repeatedly and in multiple ways.
infographic

The Psychology of Color – as seen in A-Train’s Gray Matter Magazine

A Denver Leader in Visual Marketing

If you’re looking to take your mental health marketing to a new level, powerful infographics can be a key component of your strategy. As a leading Denver-area marketing firm for nearly two decades, we know what it takes to get your services noticed. Give us a call to learn more.  

Marketing Mental Health Services

Marketing Mental Health Services

We know that marketing mental health services requires dignity & the right approach. This is why we take the time to craft our mental health advertising campaigns in a manner that not only conveys the message you are trying to send; but it is perceived and understood in the manner in which you intended it.

We know your industry requires three critical components to not only be successful, but to fulfill your role in keeping the community healthy.

Marketing Mental Health Services – Critical Components

  1. Trust – This goes without saying. You must be able to build trust with your audience, your customers and the people in your community. Marketing in this industry is not just about profit and lead generation, it’s about serving those who are reaching out for your services. This is why trust is so critical.
  2. Empathy – When your audience contacts you, it’s important you are able to understand what they are going through and that you can share in their journey. The insight your employees & counselors can provide will help create a healthy relationship that is mutually beneficial for everyone involved.
  3. Compassion – Heartfelt concern for the struggles of those you serve make the difference. We are all humans and the struggles we have vary on a wide spectrum. But compassion in the mental health industry proves you’re in this for the right reasons and it’s a passion in your life.

Thoughtful guidance, careful crafting and reaching your goals are what set us apart. Our truly mindful marketing program focuses on being your loyal advocate to your audience. We focus on driving results that build your brand, promote participation and expand your reach.

We offer a guide to marketing for mental & behavioral health. It’s on our mental health marketing page for you to look over.

We hope to hear from you so we can show you our ability to start changing minds around the mental health industry.