6 Signs it’s Time to Refresh Your Branding

Marketing Agencies In DenverYour branding — logo, color palette, fonts, etc. — helps you communicate who you are and what you’re about to your target audience. If you’re like most companies, you’ve put a lot of time and effort into pulling it all together. As one of the leading branding and marketing agencies in Denver, we advise our clients that once you’ve rolled it out, it’s important not to modify it too frequently, as you risk confusing your customers and prospects.

That said, even the most well-crafted branding eventually starts to show its age. Ultimately, you will need a brand refresh. And you’re not alone — even the most iconic brands have evolved over the years. But how will you know when it’s time to make a change? Here are some indicators that it would be wise to revisit your visual identity:

  1. It doesn’t stack up well against competitors. Your competitor’s new branding is getting rave reviews in your industry. Your decades old branding is starting to get chuckles. No question there… it’s time for a refresh.
  2. It’s gone rogue. When you find yourself at a point where your logo exists in every unauthorized color under the sun and nobody can remember whether titles are supposed to be in Arial or Calibri, it’s probably best to regroup.
  3. It says too much or not enough. Sometimes organizations try to cram too much information into their branding and end up with visual chaos. This is common with startups that feel they need to describe themselves to a target market that isn’t familiar with them. On the flipside, companies sometimes try to be hip by going minimalist and settle on a logo that’s so simple it’s meaningless. A brand refresh can help you find the perfect middle ground between the two.
  4. It’s acquired baggage. A very public lawsuit… a series of disastrous product launches… an epic social media fail that has angered the masses… If your company finds itself with a dark cloud hanging over it, revising your branding can signal the world that you’re looking to make a fresh start.
  5. It’s no longer accurate. In some cases, a brand is still aesthetically pleasing, but changes to your company (new markets, new products, new mission) make it obsolete. When your branding no longer represents who you are, it’s time to make a change.
  6. People don’t get it. When you created your branding, you were convinced its meaning was clear and unequivocal. Over time, you’ve come to realize that your customers and prospects really don’t understand it. It’s time for an update that ensures they do.

Branding Assistance from one of the Most Respected Marketing Agencies in Denver
If you’re starting to see the signs that your visual identity could use a shot in the arm, give us a call. From brand discovery and assessment to verbal and graphic identity development, we’re known as one of the most creative marketing agencies in Denver, and we can help you breathe new life into your branding.

Grow Your Business with Better Branding from Our Denver Marketing Agency

Denver Marketing AgencyIn business, strong, recognizable branding is more than just something that is “nice to have.” If you want to set yourself apart from your competition and be remembered by prospects, it is absolutely critical. At our Denver marketing agency, we help companies establish unique verbal and graphic identities that live on in people’s minds long after they’ve seen them, which gives these organizations a definite competitive advantage.

Whether you’re a leader in your market who is looking to refresh your brand or the newcomer trying to make a name for yourself, you need a color palette, logo, taglines, and other elements that stand out from the crowd. Consequently, when working with a Denver marketing agency to update or create your brand, you want to be sure that it is:

One-of-a-Kind
Of course, your brand needs to differentiate you from your competitors. But it should also set you apart from companies that aren’t even in your space. You don’t want your software company being confused with that accounting firm that has a very similar logo.

Memorable
By using eye-catching and aesthetically pleasing visuals that are relevant to your business and text that resonates with readers, you can ensure that they will remember your brand — in a good way. You definitely don’t want ugly or offensive branding that gets you noticed for the wrong reasons.

Uncomplicated
The human brain loves simplicity, so your branding should communicate who you are and what you are about as quickly and efficiently as possible. The goal is to say just enough that busy people understand you at a glance. The logo for our marketing agency in Denver is a good example.

Authentic
If you have defined your core values and your mission (and you should!), your branding should reflect those ideas. Having branding that tries to make you something you’re not will only confuse and/or irritate your prospects.

Universally understood
You might think it is acceptable or even preferred to have branding that only makes sense to others in your industry. However, if you go that route you may be missing out on connecting with people outside your market who could recommend you to other potential customers. The same is true as it relates to foreign audiences. If there’s any chance you will be doing business with overseas companies at some point, you should be sure to look at your branding from their perspective.

Flexible
Your branding will likely be used across many different marketing channels. While it should remain generally consistent everywhere it is used, the ability to flex just a bit to meet different design specs is helpful.

Not infringing on intellectual property rights
If you’ve done your job in coming up with branding that is truly unique, you have nothing to worry about here. But it’s important to be sure that your logo and other parts of your brand are legally yours and not too much like anyone else’s.

A-Train Marketing is a Denver marketing agency that excels in the development of effective brands. We specialize in brand discovery and assessment, verbal and graphic identity development, messaging and marketing strategy.