Whether you use Facebook as part of your social media strategy or to stay in touch with family and friends, there are a number of new features available that you should be aware of. Like many marketing firms in Denver, we encourage our clients to get everything they can out of every social media platform that they use. We like to back up that advice with some helpful information about what the new functions are!
What’s New on Facebook?
Here are five new Facebook features we think you’ll find interesting:
- Powerful new insights from analytics. Facebook has long had highly accurate paid advertising measurement tools. Now, you can track Facebook page interactions such as shares and post reactions using omnichannel analytics for applications, websites, services, and bots. In addition, Facebook has rolled out a new Automated Insights tool powered by artificial intelligence (AI). So, as one of the top marketing firms in Denver, we will be getting great mileage for our clients from these features.
- Live streaming from your computer. There was a time when you had to use a tablet, smartphone, or camera setup with the Facebook Live API to stream. Now, you can use Facebook Live from your laptop or desktop computer. Admins can give other users the ability to stream to the page at any time by making them Live Contributors. You can also pin comments to the bottom of a Facebook Live broadcast to highlight important information for viewers. A download of streaming software is required.
- Personal fundraisers. Facebook has launched a new “personal fundraiser” feature that is available to users 18 and older in the U.S. It allows you to create a dedicated Facebook page that describes the fundraiser and shows a donation goal. They can then receive money through the site. Fundraisers can be created for six categories currently: medical bills, crisis and disaster relief, assistance for families after a death, education expenses, pets’ medical bills, and personal emergencies. All fundraisers undergo a review process.
- Facebook Stories. The new Stories feature is similar to options available in Messenger, Instagram, and Snapchat. Users can add videos and photos to their Story, which then appears in a bar at the top of their friends’ news feeds. Stories disappear within 24 hours
- In-app camera. Facebook’s new in-app camera lets users apply filters, masks, and frames to images. There are also “reactive” effects, which are things like snow that are added to a scene and that react to movement.
Bonus: How To Turn Off the Automatic Text Translation
For some people, the automatic text translation feature in Facebook is more of a hindrance than a help. So, if you’re one of those people, here’s how to turn it off:
- Sign in to Facebook and browse your news feed for a post written in a foreign language. If the post has already been translated, a link that reads “Automatically Translated” will be displayed at the bottom.
- Click on the Automatically Translated link to show the translation settings for the selected post.
- You can then choose between Never translate language and Disable automatic translation for language. With Never translate language, Facebook won’t offer to translate posts written in the selected language. If Disable automatic translation for language is selected, Facebook won’t translate posts written in the selected language, but it will still offer to translate them.
For Business or Pleasure, New Facebook Features are Always Interesting
There you have it! A quick Facebook roundup from one of the leading marketing firms in Denver. Have questions about how to leverage Facebook in your social media marketing? We’re happy to answer them. Give us a shout!