Details on 5 New Facebook Features from One of the Top Marketing Firms in Denver

5 New Facebook Features

Whether you use Facebook as part of your social media strategy or to stay in touch with family and friends, there are a number of new features available that you should be aware of. Like many marketing firms in Denver, we encourage our clients to get everything they can out of every social media platform that they use. We like to back up that advice with some helpful information about what the new functions are!

What’s New on Facebook?

Here are five new Facebook features we think you’ll find interesting:

  • Powerful new insights from analytics. Facebook has long had highly accurate paid advertising measurement tools. Now, you can track Facebook page interactions such as shares and post reactions using omnichannel analytics for applications, websites, services, and bots. In addition, Facebook has rolled out a new Automated Insights tool powered by artificial intelligence (AI). So, as one of the top marketing firms in Denver, we will be getting great mileage for our clients from these features.

 

  • Live streaming from your computer. There was a time when you had to use a tablet, smartphone, or camera setup with the Facebook Live API to stream. Now, you can use Facebook Live from your laptop or desktop computer. Admins can give other users the ability to stream to the page at any time by making them Live Contributors. You can also pin comments to the bottom of a Facebook Live broadcast to highlight important information for viewers. A download of streaming software is required.

 

  • Personal fundraisers. Facebook has launched a new “personal fundraiser” feature that is available to users 18 and older in the U.S. It allows you to create a dedicated Facebook page that describes the fundraiser and shows a donation goal. They can then receive money through the site. Fundraisers can be created for six categories currently: medical bills, crisis and disaster relief, assistance for families after a death, education expenses, pets’ medical bills, and personal emergencies. All fundraisers undergo a review process.

 

  • Facebook Stories. The new Stories feature is similar to options available in Messenger, Instagram, and Snapchat. Users can add videos and photos to their Story, which then appears in a bar at the top of their friends’ news feeds. Stories disappear within 24 hours

 

  • In-app camera. Facebook’s new in-app camera lets users apply filters, masks, and frames to images. There are also “reactive” effects, which are things like snow that are added to a scene and that react to movement.

 

Bonus: How To Turn Off the Automatic Text Translation

For some people, the automatic text translation feature in Facebook is more of a hindrance than a help. So, if you’re one of those people, here’s how to turn it off:

  1. Sign in to Facebook and browse your news feed for a post written in a foreign language. If the post has already been translated, a link that reads “Automatically Translated” will be displayed at the bottom.
  2. Click on the Automatically Translated link to show the translation settings for the selected post.
  3. You can then choose between Never translate language and Disable automatic translation for language. With Never translate language, Facebook won’t offer to translate posts written in the selected language. If Disable automatic translation for language is selected, Facebook won’t translate posts written in the selected language, but it will still offer to translate them.

 

For Business or Pleasure, New Facebook Features are Always Interesting

There you have it! A quick Facebook roundup from one of the leading marketing firms in Denver. Have questions about how to leverage Facebook in your social media marketing? We’re happy to answer them. Give us a shout!

Want to Elevate Your Behavioral Health Marketing? Use Storytelling.

Storytelling… it’s one of the oldest and most effective forms of communicating information. Rattle off a list of impressive facts and figures about your offerings and your audience will likely have forgotten them five minutes later. But tell them a compelling story about how your services changed someone’s life and they’re sure to remember it weeks, months, even years from now. Storytelling can be especially powerful in behavioral health marketing.

Storytelling

Crafting Memorable Stories

Telling a story is easy. However, telling a story that resonates with your audience and impacts not just their brain but their heart as well — that takes a little more time, effort, and expertise. Here are some tips for crafting memorable narratives that stick with listeners:

  • Know the story. It’s surprising how many organizations set out to tell their story or that of one of their clients without actually knowing the details. Ask 10 people within an organization to share its history or provide details about a particular event and you’ll get 10 very different versions. Before you try to tell your tale, be sure to do your research.
  • Shape the story. You should never be dishonest with your audience. However, there’s nothing wrong with assessing the facts and choosing to focus on specific aspects. A good storyteller highlights the portions of a story that contain the most emotion. That feeling is what listeners latch on to.
  • Understand your audience. As you think about how to shape your story, consider it from the perspective of your audience. For example, what are they excited about… afraid of… longing for? The first test we all do when deciding whether to stay tuned in to a speaker is to evaluate whether they are “speaking our language.” In your behavioral health marketing, you need to make it clear that you can relate to the listener’s joy and pain.
  • Share the story internally. Before you tell your audience a story, it’s critical that you run it by key people (or better yet, everyone) in your organization. This does two things. First, it helps you confirm that the story is accurate. Second, it ensures that people who contact you based on the story get the same information from everyone on your staff.
  • Publish and promote the story. Once you’ve crafted an engaging tale, be sure you’re doing all you can to get it in front of your audience. And that doesn’t mean just once. Effectively promoting a story (or any piece of content) means working continuously to get it exposure.
  • Consider a sequel. Are there aspects of the narrative that you didn’t tell originally that would make a great Part II? Have there been recent developments that warrant a related piece? Sequels can be very effective and easier to produce given that they come with an established audience and an existing foundation.

What’s Your Story?

Storytelling is a strategy that is a perfect fit for behavioral health marketing. From anonymous characterizations of your clients to members of your skilled and dedicated staff, you’ve got unlimited raw material. If you’re looking for help in shaping that clay, give us a call. We’re a leading Denver-area marketing agency with nearly two decades of storytelling experience and a number of behavioral health clients. Let’s talk about how to share your tale.

8 Productivity Tips to Get More Done

If you’re like most people, you frequently have more tasks than there are hours in the day to complete them. It’s critical that we find a way to consistently put out a high volume of high-quality work. And since we can’t add more hours to the day, we have a set of strategies we use to get more out of those hours.

Productivity

Great Ways to Get More Done

We’ve found that the key to productivity is having a strategy and sticking to it. Here are eight tips for getting more done:

  1. Plan your day. Block out 15 minutes before your workday starts to write down a list of the tasks you will complete today. Be optimistic, but reasonable. Put your highest priority tasks at the top of the list.
  2. The “New Day 90.” Spend the first 60-90 minutes of your day knocking off as many tasks as you can. Ignore your inbox, voicemails, and reading the headlines — just work. Being able to check the box on some key projects early in the day can eliminate some of your stress and set a positive tone for the rest of the day.
  3. Take breaks. Your body — in particular your brain — needs periodic breaks throughout your day to rest and recharge. Account for these breaks in your productivity plan. Keep them short, but insist on taking them even if things get hectic. It pays off in the long run.
  4. Learn how and when to decline work. We all want to do everything we can to help our coworkers and our company succeed. However, taking on more than you can handle is counterproductive. Be sure to say “No” if you are asked to add something to your list but just can’t do it.
  5. Take care of your body. The advice to get 7-8 hours of sleep, eat well, and exercise regularly doesn’t sound like a productivity tip. However, when your brain and body are rested, fueled, and ready to go, you’ll be surprised at how much more you can get done.
  6. The “Two Minute Rule.” We all have them… those quick tasks that get sent our way and can easily pile up. As these requests come in, use this standard: if it can be done in two minutes or less, do it now. If it can’t, add it to the productivity plan.
  7. Leverage productivity tools. There are a wide range of tools available for streamlining and automating tasks. Find the ones that work for you and make them a part of your workflow.
  8. Keep your desk decluttered. Having a neat, organized work area makes it easier to find what you’re looking for (saving you valuable time) and can help decrease your stress level as well.

Helping Companies Achieve their Marketing Objectives

As a respected marketing firm, we’ve earned a positive reputation for our productivity and creativity, and for helping organizations entice and engage their target audience to achieve outstanding results. Let’s talk about your marketing objectives and how we can assist you in meeting them.

Denver Marketing Company Says Content Consistency is Key

Content

You wouldn’t consider for a minute not making it to your client meeting on time. You’ll do whatever it takes to get that request for proposal out the door by the Friday deadline. Someone has asked for a product demo tomorrow? Of course you’re going to present it. Why is it that the content creation task you’ve been assigned has sat on the back burner for so long? At our Denver marketing company, we stress that in order for your content marketing strategy to be effective, you have to have commit to producing high quality materials consistently.

True, the connection between putting out a great piece of content and winning new business isn’t always obvious. But just like writing a dazzling RFP or performing a flawless demo is an important step in closing deals, so is attracting and engaging new prospects.

How to Ensure the Content Machine Keeps Crankin’

Here are some tips for keeping your busy coworkers on task when it comes to content:

 

Create and post a content calendar. Make a list of content creation tasks and their owners, and post it in a visible location. Yes, you’ll probably have an online task management process as well. However, drawing attention to the commitments that subject matter experts have made is a great way to ensure they follow through.

Provide public encouragement and thanks. Saying thank you in private to a coworker who has helped with a content creation project is great, but singing their praises in a group email or a large meeting is even better. Let people know that you understand they are busy and appreciate them taking the time to lend a hand. We like to do that often here at our Denver marketing company.

Help your helpers. In many cases, all a content creator needs is a little help getting started in order to produce great work. Try providing them with a template for their blog post. Or maybe point them to a website with great reference material for their white paper. These small assists can make a big difference. Everyone appreciates support when they are faced with a new task or one that isn’t naturally at the top of their priority list.

Follow up gently but regularly. Even when a person has the best of intentions it’s easy for a task to get delayed by other, more pressing concerns. While you don’t want to give the impression that you are “breathing down someone’s neck,” it’s good to ensure that your project stays on their radar. Often the best reminders come in the form of offers of assistance: “Hey Mike, let me know if you want to bounce some ideas off me for your blog post. I appreciate you taking the time!”

 

Keep the Content Coming!

What’s another way to ensure you’re producing high quality content on a regular basis? Working with a leading Denver marketing company like A-Train! From project management to graphic design to writing, we can be a valuable resource in helping you execute your content marketing strategy.

 

Denver Mental Health Marketing Firm Provides 7 Infographic Tips

Infographics are very effective at communicating important information in a way that is clear, concise, and memorable. As experts in mental health marketing, we know that this can be especially important for organizations in this market. But using this more graphics-based form of communication isn’t as easy as it may seem. Simply putting colorful charts, graphs, and images on a page with a small amount of text explanation isn’t going to cut it. There’s an art to creating engaging infographics.

 

Let’s Get Visual

Here are some tips to keep in mind when you are creating infographics — or having them created for you:

 

  1. Choose one topic. A common error with infographics is trying to say too much. Infographics are most powerful when they address one topic and drive that idea home with images and minimal text. We’ve all seen infographics that require you to scroll multiple times to reach the bottom. They are probably losing many readers along the way.
  2. Create an eye-catching headline. Although the focus with infographics is on the “graphics” part, you still need a strong headline. This helps a reader understand what they’ll get from the piece. And something a little catchy like “Great Things from Good Zzzzzs” is better than a just-the-facts approach like “Health Benefits of Sleep.”
  3. Keep your target audience in mind. Who are you talking to? You should remember that in mental health marketing you probably have two (or more) very different audiences. Be sure to use different imagery and language on a piece directed at mental health practitioners versus one geared toward people who use your services.  
  4. Incorporate accurate, cited data. Infographics tend to be a less formal way to communicate information. That doesn’t mean you can be any less diligent in your research. It’s important to do your homework and note your sources.
  5. Follow key design principles. Your infographics — just like your website, your brochures, and other marketing materials — should be well designed. This includes things like using matched font families, a visually appealing color scheme, etc.
  6. Lead the viewer. Even infographics with the right amount of content can be a little overwhelming if the reader doesn’t know how to “move” through the piece. Therefore, you should use appropriate visual cues to guide them from beginning to end.
  7. Promote the piece as appropriate. It happens all too often. An organization puts tremendous effort into creating an infographic only to have it gather digital dust. Consequently, you should do all you can to get the piece in front of your target audience repeatedly and in multiple ways.
infographic

The Psychology of Color – as seen in A-Train’s Gray Matter Magazine

A Denver Leader in Visual Marketing

If you’re looking to take your mental health marketing to a new level, powerful infographics can be a key component of your strategy. As a leading Denver-area marketing firm for nearly two decades, we know what it takes to get your services noticed. Give us a call to learn more.  

Are You Staying Ahead of the Digital Evolution?

Two years ago we released an article called Digital Download: A Guide To Online Marketing to go over what digital marketing is and how SEO, Paid Search & how various forms of online advertising are beneficial to your business. In the last two years, not only has online advertising become more complex, but it has become more vital to the success of your business and the avenues in which it can be utilized are nearly endless.

AnalyticsBut which direction is best for you?

A great piece of advice we like to give is that anyone can spend a lot of money on the wrong thing. This is never truer than in digital advertising. This is why we believe it is best for you to use a professional agency that knows what to track, what channel works best for your company, and has the experience needed to take your advertising campaign to success. We know that your industry isn’t just about leads and conversions and that is why it is important to work with a full-service agency that can match your goals in a fashion that is most cost-effective online for you.

Why Digital Advertising Works

Have you ever ran an advertising campaign that was a ‘set it and forget it’ model and got a general report but you weren’t able to make adjustments or respond to feedback? We know that is frustrating and that is why we believe that digital advertising is so effective.

Possibly the greatest differentiators in online advertising versus traditional mediums are the ability to segment endlessly, respond immediately to any shifts you see in audience interaction, and to see reactive qualitative data to your advertising campaign. These features provide incredible benefits when compared to traditional advertising mediums and allow you to reach the people you want in the way that is the most effective for your advertising dollars.

Our agency prides itself on the ability to have cohesive campaigns that are consistent across multiple advertising channels and convey the same message to the audience you want to reach. Digital advertising delivers your message in the most cost efficient manner and allows you to contextualize your messaging specifically to the audience you want to reach. Demographic advantages in digital advertising benefit you in your ability to be successful and measure what is the most successful for your time and money.

Funnel

What has Changed in the Past Two Years

We all know technology changes rapidly and that is true with online advertising as well. Attention spans have decreased and decision moments have become more immediate to the initial interaction with an advertisement. The root of this is the ability for consumers to contextualize their media experience and the ability for end users to consume media on a device at their convenience. The days of media consumption on your television or on the home desktop computer are long gone. Companies that continue to focus on advertising channels that are out-of-context will be left behind. According to Nielsen, we’ve learned a lot about how people interact with their devices and how they consume media.

For example, while watching TV & using a tablet:

  • 66% of users surfed the web
  • 44% of users shopped
  • 29% of users checked sports scores
  • 41% of users looked up info for a celebrity
  • 23% of users emailed or sent a text about what they were watching
  • 18% of users read comments about what they were watching online
  • 14% bought a product or service being advertised
  • 12% participated in a live vote or wrote a comment online
  • 17% watched a clip because of something they read on social media

While watching TV & using a mobile phone:

  • 49% of users surfed the web
  • 24% of users shopped
  • 27% of users checked sports scores
  • 29% of users looked up info for a celebrity
  • 29% of users emailed or sent a text about what they were watching
  • 12% of users read comments about what they were watching online
  • 7% bought a product or service being advertised
  • 9% participated in a live vote or wrote a comment online
  • 10% watched a clip because of something read on social media

*Nielsen Digital Consumer Report

As you can see, messaging across multiple consumption channels requires an expert agency assisting you to deliver consistent messaging in the right places at the right time.

How We’ve Grown

Over the past two years, we have grown as a company in various different manners. We’ve increased the amount of full-time staff and we’ve expanded our digital department to better service our clients who are shifting towards a greater online focus. Something we are really proud of is that we became a Google Partner in 2017. We have Google Adwords certified employees on staff and we have been recognized by Google in our ability to professionally manage online advertising campaigns using their platform.

Being a full-service agency is important to us because we want to be able to facilitate any request a client may have, but it is important to you because we want you to have the trust in working with us for all of your advertising needs.

Denver Marketing Firms

The CREATORS

The Creators

Let’s face it: whether working alone or with a team, the strains of daily work life require us all to channel the superhero within. At A-Train Marketing, we are proud to have assembled our amazing team of CREATORS with unique abilities that allow us to cohesively provide winning solutions for those that need us. Not only are we on a mission

TO RID THE WORLD OF BAD MARKETING

but we’re also here to bring the collective strength of our team to organizations that are ready to propel their success and reach a higher level.

MasterMind

He’s faster than a speeding A-Train – when it comes to figuring things out and getting them done, that is. MasterMind can balance more moving parts per minute than a quartz timepiece, all while remaining focused on solutions over tasks.

Ryan

Plumiera

A master persuader, she is testament to the fact that the pen is mightier than the sword. Plumiera uses the skill of thoughtful communication and inspiration to help anyone she meets move ideas into action.

Gretchen

Captain CSV

How can a business keep up when faced with too much information and too little time to sift through it all? Beyond that, what if there is nobody to make sure it all adds up? We all need the magician that makes sure all the ‘i’s are dotted and ‘t’s crossed.

Matt

FireWall

Acts not only defensively, he also writes the cleanest code possible in an effort to prevent evil doers from their wave of corruption. FireWall’s positively offensive capabilities also include preemptively shooting fire to stop attackers before they edge near his secret code.

Adam

Captain Kerning

When great design is compromised, the world suffers from unattractiveness, blandness, or worse – mediocrity. Captain Kerning stays on the battle lines of innovation and aesthetic to ensure useful, unobtrusive, honest design that maintains integrity and order in the ever-evolving marketing landscape.

Charlie

Mad Maximizer

Only one person understands the balance between relationships and results. The r2 principle (relationships + results = perfection) is what Mad Maximizer is always fighting for.

Madison

Haala H. Ipsum

Bringing words to life is an art, and nobody knows that more than Haala H. Ipsum. The grace of well-crafted speech is one thing, but the impact of the visual word can stop people in their tracks.

Heather

Social Sylphina

With her Brobdingnagian thumb to raise the ever-present 21st-century question, “to like or not to like,” Social Sylphina keeps the conversation going by encouraging what is new, fresh, and exciting in the ever-evolving dimension of social chatter.

SJ

Spectrum

While reveling in the ability to balance darkness and light, Spectrum absorbs negative energy and brings color into the world to magnify the beauty of life. By manipulating the energies of color fields, she commands the magic of her crystal prism to absorb ineffective designs and transform them into stellar works of marketing magic.

Heather

Boogie Boy

With an unparalleled ability to dance from task to task with the speed and power to stop time, Boogie Boy uses levity and critical thinking to find crucial solutions in the heat of the moment.

Austin

For more information about The CREATORS, along with our newest recruits, you can request a copy of our 2017 Valentine Edition by emailing us at, [email protected]

A-Train Grows with 2 New Hires

Nic and Brittany

2017 has already been an exciting year for A-Train Marketing Communications. The agency has added 2 new members to their team; Brittany LeBlanc and Nicholas Morse. Both of the new hires bring unique skill sets and value to the different functions of A-Train’s fully integrated marketing.

The first hiring was their Office Manager, Brittany LeBlanc. She brings valuable experience in project coordination and office administration from previous professional endeavors, allowing her to fit effortlessly into her role at A-Train. In her role as Office Manager, LeBlanc assists with day-to-day office administration, acts as the first point of contact for the organization, creates process-driven solutions, and assists with invoicing.

After hiring LeBlanc as the new Office Manager, A-Train welcomed Nicholas Morse as their Digital Media & Analytics Specialist. Morse provides a deeper level of knowledge and application regarding digital marketing, particularly in PPC & SEO, with nearly 10 years of experience in the digital world. The hire also meshes well with A-Train’s commitment to the Fort Collins community. Morse recently exemplified his own commitment to the community during his 2016 campaign to represent Colorado’s 2nd Congressional District. In his role at A-Train, he will provide digital advertising, advanced tracking, PPC & SEO optimization, and other digital services to help A-Train’s clients maximize value and return on investment.

Both of these additions will add immense value for A-Train Marketing’s clients.

With an Office Manager added to the team, we can continue to be organized with forward-moving progression. The addition of a Digital Media and Analytics Specialist will broaden the agency’s capabilities to meet client’s digital marketing needs and will allow for a more in-depth look at the performance of their digital campaigns. Overall, these acquisitions will enhance the client experience and increase the amount of ways A-Train can present client brands to their target markets.

National Proofreading Day

Can you find all 24 mistakes?

Today is National Proofreading Day, AKA a grammer buff’s super bowl. Proofreading is so important regardless of the industy you workin. In the industry of marketing and advertising, diligent, proofreading can prevent errors that could end up costing your Agency big time. Impleminting a careful, efficient error-checking process is one of the most best things an agency could do too combat misteaks. At A-Train we have a through proofing system that re-choirs a minimum of two proofreaders to go over every peace of content we produce for our clients. As part of or process, we use a comprehensive proofing form that guides the proofreader through all of the diffrent criteria that they need to review. Our processes a low us to catch mistakes that could had slipped threw the cracks had we not diligently inspected the material four errors. Having clean, mistake-free material can shave your agency from losing money, damageing you’re reputation with the client, and wasting time… So dont forget to proofread your next document!

Proofreading

Correct Paragraph

Today is National Proofreading Day, AKA a grammar buff’s Super Bowl. Proofreading is so important regardless of the industry you work in. In the industry of marketing and advertising, diligent proofreading can prevent errors that could end up costing your agency big time. Implementing a careful, efficient error-checking process is one of the best things an agency could do to combat mistakes. At A-Train we have a thorough proofing system that requires a minimum of two proofreaders to go over every piece of content we produce for our clients. As part of our process, we use a comprehensive proofing form that guides the proofreader through all of the different criteria that they need to review. Our processes allow us to catch mistakes that could have slipped through the cracks had we not diligently inspected the material for errors. Having clean, mistake-free material can save your agency from losing money, damaging your reputation with the client, and wasting time… So don’t forget to proofread your next document!

A-Train Welcomes Digital Media & Analytics Specialist, Nic Morse

Nic Morse

A-Train Marketing is proud to announce the recent employment of Nicholas Morse as Digital Media & Analytics Specialist.

Morse will bring extensive professional experience in digital marketing, advanced tracking and analytics to help A-Train’s clients maximize value and return on investment.

Originally from Pensacola, FL, Morse relocated to Fort Collins 10 years ago to attend school at Colorado State. Upon earning his bachelors degree, he returned to school to earn his MBA and chose to concentrate his studies in digital marketing. Having worked as a PPC & SEO specialist for a portfolio of global clients, Morse then chose to expand his professional credentials through Google AdWords Certification.

In 2016, he campaigned for a seat in the House of Representatives, to Colorado’s 2nd congressional district. During his political campaign, he was able to earn more votes through his digital marketing efforts than any Republican candidate in the district’s history. The political campaign developed Morse’s strength and acumen for understanding marketing, publicity, promotion, and investing in the community. Hiring Morse made sense for A-Train because both parties place great importance on their commitment to the community.

When asked about working for A-Train Morse said the following, “I am thrilled to join A-Train because their values align well with my own. The value that best represents me is what A-Train refers to as ‘drive not ride’ because I have always been someone who pushes for progress and gets the work done”.

Outside of work, he embodies “drive not ride” in a more literal sense. He has a love for sim racing, where he competes in online racing simulations against other racers around the world. In his free time, he also plays on a competitive rugby team in Fort Collins. But his most impressive skill may very well be his ability to eat a whole package of Oreos in one sitting… That is 36 cookies!

With the addition of Morse, A-Train will be offering a full spectrum of digital marketing and SEO services to meet every need and budget.