If you have embraced the concept of content marketing instead of or in addition to traditional marketing — and there are many reasons you should — it’s important to understand the key difference between the two: engaging vs. selling. As the expert in digital marketing Fort Collins turns to expert assistance with their content marketing initiatives, we encourage them to take a closer look at their outbound communications.
There is still a place for traditional marketing, of course. And by that, we mean tactics that invite prospects to see that your offerings are the best fit for them. However, consumers today are increasingly more inclined to respond to content marketing. There, the focus is on providing insights and nurturing prospects with a steady stream of interesting and informative content in order to ultimately make a sale.
With content marketing (also called inbound marketing), most experts agree that you should keep overtly “salesy” pitches to a minimum. People today are tired of being sold to and instead want to be collaborated with. Many say that your sales pitches should make up no more than 50 percent of your outbound communications. And some organizations achieve tremendous success with a number far lower than that.
Companies new to content marketing will frequently ask, “If we’re not pitching our products and services, what can we talk about?” Good question! One of the keys to inbound marketing is learning to look at your offerings and your operations differently. As you develop a wider and deeper perspective, you’ll see that there is a great deal of helpful information and resources you can share with your target audience, including:
As you can see, none of the items above are salesy. Consequently, they will all be welcomed by your prospects and help strengthen your relationship with them. Plus, when you make the tactical decision to reach out with a true sales piece, your trusting and well-informed audience will be much more willing to consume that content.
When it comes to digital marketing Fort Collins has trusted A-Train Marketing for nearly two decades. We provide everything from time-tested strategy to cutting-edge creative. Ready to do more with your content marketing? Give us a call!
You’ve invested time and effort into creating and promoting an insightful and engaging piece of marketing content. But, after an initial surge in interest, it’s not being requested much anymore. Consequently, it’s probably time to move on to other projects knowing that this piece has had a good run, right? Wrong! As one of the leading marketing firms in Denver, we understand that like a cat, great marketing content should have at least nine lives!
“Repurposing” marketing content means repackaging some or all of the information in new and interesting ways. Some people may think of that as “cheating.” And if all you do is change a few words and repromote the piece as “new,” it really is. However, there are ways to put a new spin on previous works that add value for your audience. For example, you can:
In conclusion, your content is a business asset. As such, you want to get all the value you can out of it. True, you don’t want to overuse a piece. Yet, there’s nothing wrong with updating it, presenting it in a new way, or showing it to a new audience. As one of the top marketing firms in Denver, we can help you repurpose your content in ways that produce outstanding results and deliver more bang for your marketing buck.
Whether you use Facebook as part of your social media strategy or to stay in touch with family and friends, there are a number of new features available that you should be aware of. Like many marketing firms in Denver, we encourage our clients to get everything they can out of every social media platform that they use. We like to back up that advice with some helpful information about what the new functions are!
Here are five new Facebook features we think you’ll find interesting:
For some people, the automatic text translation feature in Facebook is more of a hindrance than a help. So, if you’re one of those people, here’s how to turn it off:
There you have it! A quick Facebook roundup from one of the leading marketing firms in Denver. Have questions about how to leverage Facebook in your social media marketing? We’re happy to answer them. Give us a shout!
Storytelling… it’s one of the oldest and most effective forms of communicating information. Rattle off a list of impressive facts and figures about your offerings and your audience will likely have forgotten them five minutes later. But tell them a compelling story about how your services changed someone’s life and they’re sure to remember it weeks, months, even years from now. Storytelling can be especially powerful in behavioral health marketing.
Telling a story is easy. However, telling a story that resonates with your audience and impacts not just their brain but their heart as well — that takes a little more time, effort, and expertise. Here are some tips for crafting memorable narratives that stick with listeners:
Storytelling is a strategy that is a perfect fit for behavioral health marketing. From anonymous characterizations of your clients to members of your skilled and dedicated staff, you’ve got unlimited raw material. If you’re looking for help in shaping that clay, give us a call. We’re a leading Denver-area marketing agency with nearly two decades of storytelling experience and a number of behavioral health clients. Let’s talk about how to share your tale.
If you’re like most people, you frequently have more tasks than there are hours in the day to complete them. It’s critical that we find a way to consistently put out a high volume of high-quality work. And since we can’t add more hours to the day, we have a set of strategies we use to get more out of those hours.
We’ve found that the key to productivity is having a strategy and sticking to it. Here are eight tips for getting more done:
As a respected marketing firm, we’ve earned a positive reputation for our productivity and creativity, and for helping organizations entice and engage their target audience to achieve outstanding results. Let’s talk about your marketing objectives and how we can assist you in meeting them.
You wouldn’t consider for a minute not making it to your client meeting on time. You’ll do whatever it takes to get that request for proposal out the door by the Friday deadline. Someone has asked for a product demo tomorrow? Of course you’re going to present it. Why is it that the content creation task you’ve been assigned has sat on the back burner for so long? At our Denver marketing company, we stress that in order for your content marketing strategy to be effective, you have to have commit to producing high quality materials consistently.
True, the connection between putting out a great piece of content and winning new business isn’t always obvious. But just like writing a dazzling RFP or performing a flawless demo is an important step in closing deals, so is attracting and engaging new prospects.
Here are some tips for keeping your busy coworkers on task when it comes to content:
Create and post a content calendar. Make a list of content creation tasks and their owners, and post it in a visible location. Yes, you’ll probably have an online task management process as well. However, drawing attention to the commitments that subject matter experts have made is a great way to ensure they follow through.
Provide public encouragement and thanks. Saying thank you in private to a coworker who has helped with a content creation project is great, but singing their praises in a group email or a large meeting is even better. Let people know that you understand they are busy and appreciate them taking the time to lend a hand. We like to do that often here at our Denver marketing company.
Help your helpers. In many cases, all a content creator needs is a little help getting started in order to produce great work. Try providing them with a template for their blog post. Or maybe point them to a website with great reference material for their white paper. These small assists can make a big difference. Everyone appreciates support when they are faced with a new task or one that isn’t naturally at the top of their priority list.
Follow up gently but regularly. Even when a person has the best of intentions it’s easy for a task to get delayed by other, more pressing concerns. While you don’t want to give the impression that you are “breathing down someone’s neck,” it’s good to ensure that your project stays on their radar. Often the best reminders come in the form of offers of assistance: “Hey Mike, let me know if you want to bounce some ideas off me for your blog post. I appreciate you taking the time!”
What’s another way to ensure you’re producing high quality content on a regular basis? Working with a leading Denver marketing company like A-Train! From project management to graphic design to writing, we can be a valuable resource in helping you execute your content marketing strategy.
Infographics are very effective at communicating important information in a way that is clear, concise, and memorable. As experts in mental health marketing, we know that this can be especially important for organizations in this market. But using this more graphics-based form of communication isn’t as easy as it may seem. Simply putting colorful charts, graphs, and images on a page with a small amount of text explanation isn’t going to cut it. There’s an art to creating engaging infographics.
Here are some tips to keep in mind when you are creating infographics — or having them created for you:
If you’re looking to take your mental health marketing to a new level, powerful infographics can be a key component of your strategy. As a leading Denver-area marketing firm for nearly two decades, we know what it takes to get your services noticed. Give us a call to learn more.
Two years ago we released an article called Digital Download: A Guide To Online Marketing to go over what digital marketing is and how SEO, Paid Search & how various forms of online advertising are beneficial to your business. In the last two years, not only has online advertising become more complex, but it has become more vital to the success of your business and the avenues in which it can be utilized are nearly endless.
A great piece of advice we like to give is that anyone can spend a lot of money on the wrong thing. This is never truer than in digital advertising. This is why we believe it is best for you to use a professional agency that knows what to track, what channel works best for your company, and has the experience needed to take your advertising campaign to success. We know that your industry isn’t just about leads and conversions and that is why it is important to work with a full-service agency that can match your goals in a fashion that is most cost-effective online for you.
Have you ever ran an advertising campaign that was a ‘set it and forget it’ model and got a general report but you weren’t able to make adjustments or respond to feedback? We know that is frustrating and that is why we believe that digital advertising is so effective.
Possibly the greatest differentiators in online advertising versus traditional mediums are the ability to segment endlessly, respond immediately to any shifts you see in audience interaction, and to see reactive qualitative data to your advertising campaign. These features provide incredible benefits when compared to traditional advertising mediums and allow you to reach the people you want in the way that is the most effective for your advertising dollars.
Our agency prides itself on the ability to have cohesive campaigns that are consistent across multiple advertising channels and convey the same message to the audience you want to reach. Digital advertising delivers your message in the most cost efficient manner and allows you to contextualize your messaging specifically to the audience you want to reach. Demographic advantages in digital advertising benefit you in your ability to be successful and measure what is the most successful for your time and money.
We all know technology changes rapidly and that is true with online advertising as well. Attention spans have decreased and decision moments have become more immediate to the initial interaction with an advertisement. The root of this is the ability for consumers to contextualize their media experience and the ability for end users to consume media on a device at their convenience. The days of media consumption on your television or on the home desktop computer are long gone. Companies that continue to focus on advertising channels that are out-of-context will be left behind. According to Nielsen, we’ve learned a lot about how people interact with their devices and how they consume media.
For example, while watching TV & using a tablet:
While watching TV & using a mobile phone:
As you can see, messaging across multiple consumption channels requires an expert agency assisting you to deliver consistent messaging in the right places at the right time.
Over the past two years, we have grown as a company in various different manners. We’ve increased the amount of full-time staff and we’ve expanded our digital department to better service our clients who are shifting towards a greater online focus. Something we are really proud of is that we became a Google Partner in 2017. We have Google Adwords certified employees on staff and we have been recognized by Google in our ability to professionally manage online advertising campaigns using their platform.
Being a full-service agency is important to us because we want to be able to facilitate any request a client may have, but it is important to you because we want you to have the trust in working with us for all of your advertising needs.
Let’s face it: whether working alone or with a team, the strains of daily work life require us all to channel the superhero within. At A-Train Marketing, we are proud to have assembled our amazing team of CREATORS with unique abilities that allow us to cohesively provide winning solutions for those that need us. Not only are we on a mission
but we’re also here to bring the collective strength of our team to organizations that are ready to propel their success and reach a higher level.
He’s faster than a speeding A-Train – when it comes to figuring things out and getting them done, that is. MasterMind can balance more moving parts per minute than a quartz timepiece, all while remaining focused on solutions over tasks.
A master persuader, she is testament to the fact that the pen is mightier than the sword. Plumiera uses the skill of thoughtful communication and inspiration to help anyone she meets move ideas into action.
How can a business keep up when faced with too much information and too little time to sift through it all? Beyond that, what if there is nobody to make sure it all adds up? We all need the magician that makes sure all the ‘i’s are dotted and ‘t’s crossed.
Acts not only defensively, he also writes the cleanest code possible in an effort to prevent evil doers from their wave of corruption. FireWall’s positively offensive capabilities also include preemptively shooting fire to stop attackers before they edge near his secret code.
When great design is compromised, the world suffers from unattractiveness, blandness, or worse – mediocrity. Captain Kerning stays on the battle lines of innovation and aesthetic to ensure useful, unobtrusive, honest design that maintains integrity and order in the ever-evolving marketing landscape.
Only one person understands the balance between relationships and results. The r2 principle (relationships + results = perfection) is what Mad Maximizer is always fighting for.
Bringing words to life is an art, and nobody knows that more than Haala H. Ipsum. The grace of well-crafted speech is one thing, but the impact of the visual word can stop people in their tracks.
With her Brobdingnagian thumb to raise the ever-present 21st-century question, “to like or not to like,” Social Sylphina keeps the conversation going by encouraging what is new, fresh, and exciting in the ever-evolving dimension of social chatter.
While reveling in the ability to balance darkness and light, Spectrum absorbs negative energy and brings color into the world to magnify the beauty of life. By manipulating the energies of color fields, she commands the magic of her crystal prism to absorb ineffective designs and transform them into stellar works of marketing magic.
With an unparalleled ability to dance from task to task with the speed and power to stop time, Boogie Boy uses levity and critical thinking to find crucial solutions in the heat of the moment.
For more information about The CREATORS, along with our newest recruits, you can request a copy of our 2017 Valentine Edition by emailing us at, [email protected]