Advertising and Promotions on Snapchat: Part 1

A-Train Snapchat

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Snapchat is one of the best ways to express your brand’s personality

You can use Snapchat to foster more personal relationships with your brand’s followers. But is it useful for advertising and product promotion? The answer to that is, absolutely! Much like getting followers or posting content on Snapchat, the methods of advertising and promoting your brand through Snapchat are unique to the app. This is part one of the blog that will serve as a guide to help your brand navigate one of the unprecedented methods of advertising and promotions developed by Snapchat.

Snapchat offers multiple forms of paid advertising and they can all be effective in reaching a large audience. But this can be a very expensive avenue with ads ranging anywhere from $100,000-$750,000 per day.

The first option for paid advertising is Snap Ads

Snap Ads are mobile video ads with a 10-second video that has a “swipe-up” option for users to view a promotional video in its entirety. According to Snapchat Internal Data, Snap Ads have a swipe-up rate that is five times higher than average click-through rates on other social platforms.

The newest paid advertising option is the sponsored lens. A sponsored lens functions as a facial recognition software that places animated graphics over your face using spatial mapping of your facial features and object recognition. Sponsored lenses typically cost between $500,000 & $750,000 and are fairly labor intensive to create, but some companies have received unbelievable engagement and awareness from this feature.

In May, Taco Bell created a lens that turns your face into a talking taco. I know, it sounds silly. People turning themselves into tacos. But, it was a huge success. We went to Snapchat.com to capture the image for you as it may be hard to imagine.

Taco Bell

Image provided through snapchat.com

This lens was viewed 224 million times and the average Snapchat user played with it for 24 seconds before sending it to friends. Snapchat has created a serious competitive advantage for their company by innovating a form of advertisement that consumers can tangibly use and have fun with. Many marketers are seeking more data and metrics about how the lenses impact their bottom line. Still, there is no denying that sponsored lenses reach a large audience and are very effective at generating buzz.

Stay tuned next week to hear about the other paid advertising options that hardly feels like paid advertising due to its affordability and practicality for brands.

 

Sources:

https://www.snapchat.com/ads

http://www.businessinsider.com/advertisers-absolutely-love-snapchats-most-premium-ad-format-and-that-ought-to-worry-its-rivals-2016-5

https://support.snapchat.com/en-US/a/odg-pricing

Snapchat Blog Part 2: Story Time

snapchat

As a brand or business on Snapchat, your primary medium for sharing content will be your story. This is the “news feed” function of Snapchat that allows you to share a snap or memory to all of your friends instantaneously. The direct snap option is also available to use, but this is of little value to businesses. This blog is meant to help you create stories that will have your brand followers anxiously awaiting your content each day.

To understand what type of content to post on Snapchat, you must know the key demographics of Snapchat’s users.

  • 85% of monthly Snapchat users are Millennials
  • 37% of Snapchat users are ages 18-24
  • 26% of Snapchat users are ages 25-34
  • Women make up 70% of users
  • 100 million people use Snapchat every day

There are several things that a brand can do to appeal to the young, the largely female collective of Snapchat users. The most important thing is to make your snap stories colorful and upbeat. Snapchat is used in a much more light-hearted, informal way than most of the major social platforms. Users like to use it for its filters, document a night out, and to break up the monotony of a typical weekday. So be silly, and have fun with your snap stories! Promote your brand without making your stories look planned or ‘packaged’.

A good way to keep your stories from becoming repetitive is to let others take over your account. Allowing other employees or branches of your company can add a fresh flavor to your Snapchat and it can be empowering for the employees taking over. You can also let Snapchat influencers (popular/relevant social media users) take over your account. Letting somebody with a large following taking over your account can help you build your following and increase story engagement.

Another important piece in creating content on Snapchat is fully utilizing your Snapchat features whenever you can to increase your fun factor. You can add a lens, an improv drawing, a humorous caption, or a relevant geo-filter to your snaps. Snapchat is meant to be fun and trivial, but don’t forget to use good judgment when posting stories because you are still representing your brand.

A-Train Snapchat

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Just like there is a distinct theme or mood that works well for posting content, there are also formats on Snapchat that work best. Videos are very important when making a Snap story, pictures have their place as well, but videos have emerged as the most popular medium. From May 2015 to May 2016, Snapchat’s daily video views have grown 400% (from 2 billion to 10 billion, according to Bloomberg). Snapchat has even topped Facebook in daily video views. The best types of video posts are exclusive content; it should be more than just a video for the sake of posting content. The video should be valuable to the customer, like a behind the scenes or a day in the life video. Customers will engage with your content if they get an intimate look at sides of your business that they could only see via your Snapchat. The last thing to note is that a story should be no longer than 1-2 minutes. Users will exit out of your story if it’s too long. It’s apparent that social media is shifting toward video, and Snapchat is proving that they have the best formula.

Snapchat is the fastest growing social app with the youngest average users. So, it should go without saying that it’s the most different and innovative out of all the social media apps. This growth and innovation are creating another powerful social media channel that is becoming a crucial tool for many brands. Although Snapchat is extremely useful for a brand’s development, it can feel daunting and unfamiliar. But with these tips for best practices and content creation, we hope your brand can navigate the waters and develop a successful Snapchat account. For more useful guides and advice regarding Snapchat, keep an eye out for the third installment of the A-Train Snapchat Blog Series.

http://mediakix.com/2016/06/snapchat-demographics-infographic-statistics/#gs.fBVljZ8

 http://mediakix.com/2016/01/snapchat-statistics-2016-marketers-need-to-know/#gs.0BCpxys

 http://blog.hubspot.com/marketing/why-snapchat-for-business#sm.00000x9f9hr621fcmpvspluydih0b

 https://blog.hootsuite.com/snapchat-for-business-guide/

 

Kerry’s future singing career

Kerry ATOT

Why choose one when you can have both!?

Someone get Kerry a microphone because she is ready to drop it!

When asking Kerry which she would prefer to be the world’s best singer or dancer, she said this, ” Oh my. BOTH! Listen, if I get to be the best singer in the world, surely someone will train me to have some fancy footwork too.”

That being said, the voice prevails as her choice.

And the Whip and Nae Nae would have to follow. So, she’ll fa-la-la, and jigetty jig to her own beat.

Pfffft.  

Drops mic.

Tour de Fat Makes the Rockin’ World Go ‘Round

Tour de Fat

A FoCO-defining event will be held in Fort Collins this Saturday, September 3.  Fort Collins’ very own New Belgium hosts the beloved event, Tour de Fat, and if you’ve been living under a rock, a bridge, or just haven’t engaged with your newsfeed in a while and have no idea what this annual event entails, allow us to inform … Imagine crowds. Adorned in costumes. On Bikes. Enthusiasts of all types and we mean, all types! In 2015, the tour saw roughly 25,000 festival-goers making Fort Collins’ event the largest.

For those who aren’t yet aware, Tour de Fat is a traveling tour of bicycle advocacy and hilarity, and its goal is to raise money for local nonprofits. Free to attend, all proceeds from beer, merchandise, and donations will support local nonprofit organizations that help showcase our community as a better place to ride bikes.

Thousands will congregate in costumed creativity for this massive bike parade. Ending in Civic Center Park, festivities will continue with entertainment, beer, music, and more beer. This is a FREE event with suggested donations. Food trucks and beer tents will be present.

And, to help you get the most out of this Fort Collins-based holiday, we’ve compiled a few ‘Top 5’ lists you might find useful this weekend…

Top 5 pieces of information that you need to know for this weekend:

  1. Registration begins at 9am.
  2. Bike Parade starts at 10am at the intersection of Meldrum and Maple
  3. Watch some music at Civic Center Park and try to win a 2016 New Belgium Bike
  4. No dogs allowed – as much as we love them, it’s not a good event to bring them to
  5. The curtain will draw after the last concert at 4pm

Map of FoCo

Top 5 costume suggestions, based on 2016 trends. Check out our Pinterest board for inspiration.

  1. Pokémon Go (use the inspiration of Google maps in combo with your favorite character)
  2. Olympic winners (pick your favorite winner or category)
  3. Snapchat Filter (rainbow mouth or crown of flowers)
  4. Emojis (Look at your frequently used section and pick your favorite emoji)
  5. Election candidates (Trump vs Hillary)

Top 5 places to go after the event:

  1. Steak Out Saloon
  2. Trailhead
  3. Illegal Pete’s
  4. Lucky Joe’s
  5. Prost Brewing

We hope our suggestions will help you have a fun and safe day at Tour de Fat! Be sure to tag us at #atraincostumes if you used any of our suggestions! We would love to see your creativity. Have fun, bike safe, and dress up!