Protect your passwords!

We’ve certainly become accustomed to password-protected sites that allow our email, bank accounts, and social media sites to be private and secure. It’s nice to know that it’s possible to log on to see our very own information in a variety of places, control the information we post, and take comfort that our information is protected thanks to our special “code” or password, that no one else knows. So we think.

Protect your Password

Protect your Password

What if somebody else could figure out your passwords and “hack” into all of your private information? What would you do if they used that knowledge to turn on you in some way, violating your privacy? It’s scary to think that people have the ability to break codes and figure out how to steal other people’s confidential information. What can be even scarier is if you share your private information with the wrong people that then turn on you and use it at your expense.

Sharing passwords and the threat of hacking can be very dangerous to businesses, large and small. You may have heard in the news last month that two major national brands experienced the hacking of their social media accounts. Someone was able to hack into the Twitter account for Burger King and change their branding to McDonald’s, following it up with a string of inappropriate pictures and messages to all of the followers. Not long after, Jeep’s Twitter page was hacked and the hackers made a false announcement that Jeep had been sold to Cadillac.

Funny as it may seem that there was a security breach somewhere for these sites, it actually created quite a scare for these companies. Now they will likely scrutinize their social media management policies to ensure that nothing like this ever happens again. Let this be a lesson for you! It’s very important to create good passwords, and to closely protect them so that only the most trusted employees have access to certain accounts. Strategically decide who has access to passwords for social media sites, websites, and bank accounts. Make sure they are confidential and not accessible to other employees or friends. Employees come and go, and when there is staff turnover, make sure to change all of the passwords on accounts to which former employees had access.

Don’t find yourself in a situation where your company opens the door to a breach of security! Make password protection a high priority. You could really regret it if you don’t.

SEO: It’s a marathon, not a sprint

All the hype about search engine optimization (SEO) today might be making you question your strategy – and there’s a good chance you should be! Internet marketing is changing by the minute, and by the time you develop and implement a strategy, it might already be time to shift on to a more efficient way of doing things.

 

When it comes to SEO, thinking about how to ensure a high ranking for your website on search engines can be quite a headache. There will never be an up-to-date, comprehensive manual that will ensure SEO success, what is important is staying on top of the latest trends – and that’s what we’re here for! We recommend that if you are implementing or updating your SEO, please remember – this process is a marathon, not a sprint.

 

There are two major mistakes you could easily make when implementing a SEO campaign. One is trying to do it yourself without having the correct knowledge or enough time to dedicate to making to grow organically; and the other is paying for wrong kind of things – link-buying vs. link-building. Steering your website near the top of the rankings MUST happen organically, the search engines must believe that you are a real person, not a computer (ironic, eh?) So, in order for them to believe you, the best thing you can do is generate authentic, original content on a frequent basis. Using keywords in your content is great, but don’t overdo it! Search engines are smart. They’ll pick up on it. If there is one thing to remember, it’s that you should be making an effort to consistently write good, unique content. You can’t fake it. Some of the best ways to do this include creating blog posts, re-linking other blogs that are credible and relevant to your company or organization and commenting on these blogs, generating ongoing conversations on your site. This is why it’s a marathon! You won’t rise to the top overnight, no matter how hard you try.

Next big mistake: link-buying. Is your gut telling you that this is a dirty practice? If so, follow your gut! While linking to other organizations, blogs, and websites can increase your SEO ranking, you must be careful how you go about this process. You might think a quick fix to moving up your ranking is by purchasing links, but beware! This practice is not credible, and in the end, the search engines will figure out what you have done and this will be much worse for you and your website. On the contrary, by building links and joining forces with credible partners, your ranking will increase, slowly but surely.

So it’s time to start training for your race. Put the time in, do the research about SEO or hire a company with experts. Begin building relationships with others in your industry and after you determine the relationship is solid, exchange links with one another. Begin writing a blog and updating your website with new content as often as you can. Practice makes perfect! Keep up the hard work and don’t give up if you don’t reach the top right away. We’ll see you at the finish line!